Amul Basmati Bliss 1kg 1 kg

0 reviews
Smart Rank ⓘ 60/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

81/100 (4.05/5)
Good value
Amul Organic Basmati Rice Bag, 1 kg, offers a strong value proposition in the competitive organic rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 11
Total / Avg 4.10★ 11
Consensus: 4.10★ from 11 total reviews
Rs.179.00 Rs.180.00
Best price from Amazon.in Amazon.in
Details
About Product: Amul Organic Basmati Rice is a high-quality variety of rice that is grown organically without the use of any harmful chemicals or pesticides. This rice is known for its long grains, delicate aroma, and fluffy texture, making it a popular choice for various dishes.

Key Features: - Certified organic: This rice is certified organic, ensuring that it is free from any harmful chemicals or pesticides. - Long grains: The long grains of this basmati rice make it ideal for dishes like biryani, pulao, and fried rice. - Delicate aroma: Amul Organic Basmati Rice has a delicate aroma that adds a fragrant touch to any dish. - Fluffy texture: When cooked, this rice has a fluffy texture that pairs well with curries and other dishes.

For whom: This organic basmati rice is perfect for anyone who is conscious about their health and wants to consume food that is free from harmful chemicals. It is also great for anyone who enjoys cooking traditional Indian dishes like biryani, pulao, and fried rice.

Pros: - Certified organic - Long grains - Delicate aroma - Fluffy texture Cons: - Slightly higher price compared to non-organic rice brands

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Organic Basmati rice appeals to health-conscious consumers seeking premium quality. The Hindu, India Today
Brand Strength 20 18 Amul's strong brand reputation and trust in the Indian market. Economic Times, Livemint
Category Momentum 20 15 Growing demand for organic rice products in Indian market. Mint, Business Standard
Price Positioning 20 15 Competitively priced compared to other organic Basmati rice brands. NDTV, Financial Express
Competition 10 10 Facing competition from other established organic rice brands in the market. Hindustan Times, Business Line
Use-case Advantage 5 3 Versatile for various Indian dishes due to its Basmati quality. Times of India
Final Market Score 100 81/100 (4.05/5) Amul Organic Basmati Rice Bag, 1 kg, offers a strong value proposition in the competitive organic rice market.
Market-Based Score
81/100 (4.05/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Organic Basmati rice appeals to health-conscious consumers seeking premium quality.
    Sources: The Hindu, India Today
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Amul's strong brand reputation and trust in the Indian market.
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic rice products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to other organic Basmati rice brands.
    Sources: NDTV, Financial Express
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from other established organic rice brands in the market.
    Sources: Hindustan Times, Business Line
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for various Indian dishes due to its Basmati quality.
    Sources: Times of India
Summary
Amul Organic Basmati Rice Bag, 1 kg, offers a strong value proposition in the competitive organic rice market.

Price Comparison

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Amazon.in More Detail

Rs.179.00 Rs.180.00

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Amul Organic Basmati Rice Bag, 1 kg

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Rs.179.00 Rs.180.00