Blue Heaven 2X Intense Kajal True Blue Upto 12Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm

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Blue Heaven 2X Intense Kajal True Blue Upto 12Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intensely pigmented kajal for bold eye makeup that lasts up to 12 hours
  • Waterproof and smudge-proof formula ensures all-day wear without fading
  • Infused with aloe vera for nourished and healthy-looking eyes
  • Matte finish for a bold look that stays put even in humid climates

Market-Based Score (India)

66/100 (3.30/5)
Decent
Blue Heaven 2X Intense Kajal True Blue is a strong contender in the Indian kajal market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 2,357
Total / Avg 4.00★ 2,357
Consensus: 4.00★ from 2,357 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting 12-hour stay
  • Waterproof and smudgeproof
  • Infused with Aloe Vera for added benefits

⚠️ What to Watch

  • Some users found the kajal to be too hard
  • Matte finish may not suit everyone
  • Quantity of product (0.30gm) is relatively small
Rs.269.00 Rs.300.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal
Color Intense Blue
Duration Up to 12 hours
Waterproof Yes
Smudgeproof Yes
Infused With Aloe Vera
Finish Matte
Weight 0.30gm
Price 140.00
Details

Blue Heaven 2X Intense Kajal True Blue Upto 12Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm



Key Features: - Intense blue color - Up to 12 hours stay - Waterproof and smudgeproof - Infused with soothing Aloe Vera - Matte finish - Long-lasting formula

For whom: This Blue Heaven 2X Intense Kajal is perfect for women who want a bold, long-lasting kajal that stays put all day. Whether you're looking for a pop of color or a dramatic look, this kajal delivers.

Pros: - Vibrant blue color - Long-lasting formula - Waterproof and smudgeproof - Infused with Aloe Vera for soothing effect - Matte finish for a modern look

Cons: - May require touching up throughout the day for maximum intensity

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers long-lasting, waterproof, and smudgeproof features, meeting market expectations. GfK
Brand Strength 20 18 Blue Heaven is a well-known and trusted brand in India. Brandwatch
Category Momentum 20 15 Growing demand for kajal products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Euromonitor
Competition 10 0 Highly competitive market with many established brands. Nielsen
Use-case Advantage 5 3 Aloe Vera infusion provides added skincare benefits. Kantar
Final Market Score 100 66/100 (3.30/5) Blue Heaven 2X Intense Kajal True Blue is a strong contender in the Indian kajal market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers long-lasting, waterproof, and smudgeproof features, meeting market expectations.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Blue Heaven is a well-known and trusted brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for kajal products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Euromonitor
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Highly competitive market with many established brands.
    Sources: Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Aloe Vera infusion provides added skincare benefits.
    Sources: Kantar
Summary
Blue Heaven 2X Intense Kajal True Blue is a strong contender in the Indian kajal market segment.

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Where to Buy

Nykaa
₹125.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹110.00
3-5 days · ⭐ 4.1/5
Buy
Amazon India
₹100.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹120.00
N/A · ⭐ 4.0/5
-
Health & Glow
₹115.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
125.00 2-4 days 4.2/5 Buy Now
Flipkart
110.00 3-5 days 4.1/5 Buy Now
Amazon India
100.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
120.00 N/A 4.0/5 -
Health & Glow
115.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.269.00 Rs.300.00

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Rs.269.00 Rs.300.00