Lakme Absolute Under Cover Gel Face Primer Transparent Makeup Primer to Prep Skin for Smooth Long Lasting Makeup Moisturizing Makeup Base 30 g

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Lakme Absolute Under Cover Gel Face Primer Transparent Makeup Primer to Prep Skin for Smooth Long Lasting Makeup Moisturizing Makeup Base 30 g
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Prep skin for smooth, long-lasting makeup with Lakme Absolute Under Cover Gel Face Primer
  • Moisturizing makeup base minimizes pores and fine lines, creating a flawless canvas
  • Control excess oil and extend makeup wear for a flawless look that lasts all day
  • Ideal for oily/combination skin, this lightweight primer blends easily for a smooth finish

Market-Based Score (India)

66/100 (3.30/5)
Decent
Lakme Absolute Under Cover Gel Face Primer is well-positioned in the Indian market with its competitive pricing, strong brand reputation, and suitable features for consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,349
Total / Avg 4.20★ 2,349
Consensus: 4.20★ from 2,349 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Smooth application
  • Long-lasting makeup
  • Moisturizing effect

⚠️ What to Watch

  • May cause breakouts for sensitive skin
  • Some users found it too greasy
  • Packaging could be improved
Rs.169.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup Primer
Formula Transparent Gel
Weight 30 g
Moisturizing Yes
Suitable For All Skin Types
Pros Hydrates, Lightweight, Non-greasy
Cons Not for extremely sensitive skin
Application Smooth Base for Makeup
Details

Lakme Absolute Under Cover Gel Face Primer Transparent Makeup Primer to Prep Skin for Smooth Long Lasting Makeup Moisturizing Makeup Base 30 g

This Lakme Absolute Under Cover Gel Face Primer is a transparent makeup primer that helps prepare the skin for smooth and long-lasting makeup application. It acts as a moisturizing makeup base to hydrate the skin and create a flawless canvas for makeup.

Key Features: - Transparent gel formula - Lightweight and non-greasy - Helps makeup last longer - Hydrates and smoothens skin - Suitable for all skin types

For whom: This primer is ideal for anyone looking to create a smooth base for their makeup application. It is suitable for all skin types, including oily, dry, and combination skin.

Pros: - Hydrates and moisturizes the skin - Helps makeup last longer - Lightweight and non-greasy formula - Creates a smooth base for makeup application

Cons: - May not be suitable for extremely sensitive skin - Some users may find the gel texture too sticky

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The primer's transparent gel formula and moisturizing base cater well to Indian consumers looking for long-lasting makeup. Vogue, Femina
Brand Strength 20 10 Lakme Absolute is a well-established brand in India known for quality makeup products. Brand Equity, Business Standard
Category Momentum 20 15 Primers are a fast-growing category in the Indian market with increasing demand for makeup base products. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced for the features offered, making it accessible to a wide range of consumers in the Indian market. Elle, Cosmopolitan
Competition 10 1 Facing strong competition from international brands offering similar primers with innovative features. Elle, Cosmopolitan
Use-case Advantage 5 5 Provides a smooth base for makeup application, enhancing the overall look and longevity of the makeup. Vogue, Femina
Final Market Score 100 66/100 (3.30/5) Lakme Absolute Under Cover Gel Face Primer is well-positioned in the Indian market with its competitive pricing, strong brand reputation, and suitable features for consumers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The primer's transparent gel formula and moisturizing base cater well to Indian consumers looking for long-lasting makeup.
    Sources: Vogue, Femina
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Lakme Absolute is a well-established brand in India known for quality makeup products.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Primers are a fast-growing category in the Indian market with increasing demand for makeup base products.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the features offered, making it accessible to a wide range of consumers in the Indian market.
    Sources: Elle, Cosmopolitan
  • Competition 1/10
    Weight: 10
    Contribution: 1
    Rationale: Facing strong competition from international brands offering similar primers with innovative features.
    Sources: Elle, Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides a smooth base for makeup application, enhancing the overall look and longevity of the makeup.
    Sources: Vogue, Femina
Summary
Lakme Absolute Under Cover Gel Face Primer is well-positioned in the Indian market with its competitive pricing, strong brand reputation, and suitable features for consumers.

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Where to Buy

Nykaa
₹675.00
2-4 days · ⭐ 4.2/5
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₹675.00
3-5 days · ⭐ 4.3/5
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Shoppers Stop
₹699.00
N/A · ⭐ 4.1/5
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Lifestyle
₹699.00
N/A · ⭐ 4/5
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StorePrice (₹)DeliveryRatingLink
Nykaa
675.00 2-4 days 4.2/5 Buy Now
Flipkart
675.00 3-5 days 4.3/5 Buy Now
Shoppers Stop
699.00 N/A 4.1/5 -
Lifestyle
699.00 N/A 4/5 -

Price Comparison

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Rs.169.00 Rs.199.00

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