e l f Poreless Putty Primer Silky Skin Perfecting Lightweight Long Lasting Smooths Hydrates Minimizes Pores Flawless Base Finish All Day Wear Ideal for All Skin Types 0 74 Fl Oz

e l f Poreless Putty Primer Silky Skin Perfecting Lightweight Long Lasting Smooths Hydrates Minimizes Pores Flawless Base Finish All Day Wear Ideal for All Skin Types 0 74 Fl Oz

The e.l.f. Poreless Putty Primer is a silky, skin-perfecting primer that is lightweight and long-lasting. It smooths and hydrates the skin while minimizing the appearance of pores. This primer provides a flawless base and finish for makeup application, with all-day wear.

This primer is ideal for all skin types, as it helps create a smooth canvas for foundation and helps makeup last throughout the day. Whether you have oily, dry, or combination skin, this primer can help improve the overall look and wear of your makeup.

Key features of the e.l.f. Poreless Putty Primer include its pore-minimizing properties, skin-smoothing effect, and hydrating formula. It helps create a flawless base for makeup application and ensures a long-lasting finish.

Pros: The e.l.f. Poreless Putty Primer is affordable, easy to apply, and provides a smooth and flawless finish. It helps minimize the appearance of pores and ensures that makeup stays in place all day. Cons: Some users with very oily skin may find that this primer doesn't control oil as effectively as they would like. Additionally, the packaging may not be the most convenient for travel or on-the-go touch-ups. Overall, the e.l.f. Poreless Putty Primer is a great option for those looking for a budget-friendly primer that helps create a flawless base for makeup application.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key needs of Indian consumers for flawless skin	Vogue India
Brand Strength	20	18	e.l.f. Cosmetics known for quality at affordable prices	Brandwatch
Category Momentum	20	15	Growing demand for primers in Indian market	Mintel
Price Positioning	20	16	Competitively priced compared to similar primers in India	Beauty Bulletin
Competition	10	10	Facing strong competition from established and emerging brands	Cosmopolitan India
Use-case Advantage	5	3	Versatile primer suitable for all skin types and all-day wear	Elle India
Final Market Score	100	86/100 (4.30/5)	Highly competitive primer offering with strong brand presence and fit for Indian market