e l f Poreless Face Primer Small 47 Ounce

e l f Poreless Face Primer Small 47 Ounce

- This e.l.f. Poreless Face Primer comes in a convenient small size of .47 ounces, making it perfect for travel or on-the-go touch-ups.

- Key features of this primer include its lightweight formula that helps minimize the appearance of pores and fine lines, creating a smooth base for makeup application.

- This primer is suitable for anyone looking to achieve a flawless complexion and extend the wear of their makeup throughout the day.

- Pros of this primer include its affordable price point, travel-friendly size, and ability to create a smooth base for makeup application. However, some users may find that it doesn't work as well for those with oily skin.

- Cons of this primer may include its small size, which may not be ideal for everyday use for some individuals. Additionally, some users may find that it doesn't provide enough oil control for their skin type.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Poreless formula fits Indian consumers' preference for matte finish.	Vogue
Brand Strength	20	18	e.l.f. known for quality products at affordable prices.	Forbes
Category Momentum	20	15	Primers category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	BusinessToday
Competition	10	8	Facing competition from established and emerging brands in the primer segment.	HindustanTimes
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian primer market due to brand strength and competitive pricing.