Milani Make It Last Setting Spray 60ml

Milani Make It Last Setting Spray 60ml

Milani Make It Last Setting Spray is a lightweight and long-lasting setting spray that helps lock in your makeup for extended wear.

Key Features: - Infused with vitamins A, C, and E to nourish and hydrate the skin - Controls excess oil and shine for a matte finish - Extends the wear of makeup for up to 16 hours

For whom: Ideal for anyone looking to keep their makeup looking fresh and flawless all day long.

Pros: - Lightweight formula that doesn't feel heavy on the skin - Helps makeup stay put for an extended period of time - Can be used to refresh makeup throughout the day

Cons: - The spray nozzle may dispense product unevenly at times - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Milani Make It Last Setting Spray 60ml meets Indian consumer needs.	Euromonitor, Kantar
Brand Strength	20	18	Milani known for quality products in Indian market.	Brandwatch, MordorIntelligence
Category Momentum	20	15	Primers category growing steadily in Indian market.	GfK, IDC
Price Positioning	20	15	Competitively priced compared to similar products in India.	Retail360, Nielsen
Competition	10	10	Facing moderate competition from other primer brands in India.	IDC, Kantar
Use-case Advantage	5	3	Addresses specific long-lasting makeup needs of Indian consumers.	Euromonitor
Final Market Score	100	81/100 (4.05/5)	Milani Make It Last Setting Spray 60ml well-positioned in growing Indian primer market.