e l f Power Grip Primer Gel Based Hydrating Face Primer For Smoothing Skin Gripping Makeup Moisturizes Primes 0 811 Fl Oz 24 ml

e l f Power Grip Primer Gel Based Hydrating Face Primer For Smoothing Skin Gripping Makeup Moisturizes Primes 0 811 Fl Oz 24 ml

About Product: The e.l.f. Power Grip Primer is a gel-based, hydrating face primer designed to smooth skin and grip makeup. With a weightless formula, this primer moisturizes and primes the skin for a flawless makeup application.

Key Features: - Gel-based formula - Hydrating and moisturizing - Smoothes skin for flawless makeup application - Grips makeup for long-lasting wear - Weightless formula

For whom: This primer is suitable for all skin types, especially those looking for a hydrating primer that will keep their makeup in place all day.

Pros: - Hydrating formula - Smoothes skin - Grips makeup for long-lasting wear - Weightless feel

Cons: - Some users may prefer a different texture or formula for their primer

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hydrating and makeup-gripping formula aligns with market trends.	IDC, Canalys
Brand Strength	20	18	e.l.f. known for quality at affordable prices.	Canalys
Category Momentum	20	15	Growing demand for primers in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Canalys
Competition	10	8	Facing competition from established primer brands in India.	Canalys
Use-case Advantage	5	5	Addresses need for long-lasting makeup in Indian climate.	IDC
Final Market Score	100	76/100 (3.80/5)	Competitively positioned primer with good market fit.