Hilary Rhoda Ultra Black Kajal 18 Hour Stay Kajal Eyeliner Waterproof Smudge Proof Suitable for Sensitive eyes Twist Up 1 2g

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting, waterproof formula for up to 18 hours of wear
  • Intense color payoff in one swipe for a dramatic look
  • Ideal for sensitive eyes, gentle and non-irritating
  • Convenient twist-up design, no sharpener needed

Market-Based Score (India)

76/100 (3.80/5)
Good value
Hilary Rhoda Ultra Black Kajal scores well in key factors, poised for success in Indian eyeliner market.
Rs.211.00 Rs.249.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Model B0D26C435T
Price 249.0000
Features Waterproof, Smudge-proof, Long-lasting, Twist-up packaging
Duration 18 hours
Suitable For Sensitive eyes
Color Payoff Ultra-black
Application Easy twist-up
Details

Hilary Rhoda Ultra Black Kajal 18 Hour Stay Kajal Eyeliner Waterproof Smudge Proof Suitable for Sensitive eyes Twist Up 1 2g


About the Product:

The Hilary Rhoda Ultra Black Kajal is a long-lasting, waterproof, and smudge-proof eyeliner that promises to stay put for up to 18 hours. It is designed to be suitable for sensitive eyes, making it a great choice for those with easily irritated eyes.

Key Features:

This kajal comes in a convenient twist-up packaging, making it easy to apply without the need for a sharpener. The ultra-black formula provides intense color payoff in just one swipe, giving you a dramatic and bold look. Its long-wearing formula ensures that your eye makeup stays in place throughout the day.

For Whom:

The Hilary Rhoda Ultra Black Kajal is perfect for anyone looking for a high-quality eyeliner that will last all day without smudging or fading. It is especially great for those with sensitive eyes who struggle to find eye makeup products that are gentle and non-irritating.

Pros:

- Long-lasting and waterproof formula
- Smudge-proof for up to 18 hours
- Suitable for sensitive eyes
- Twist-up packaging for easy application
- Ultra-black color payoff

Cons:

- May require multiple swipes for an even bolder look
- Some users may find it difficult to remove at the end of the day

Overall, the Hilary Rhoda Ultra Black Kajal is a reliable and high-performing eyeliner that is sure to impress those looking for a long-lasting and smudge-proof option.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long-lasting, waterproof, smudge-proof, suitable for sensitive eyes Vogue
Brand Strength 20 18 Hilary Rhoda known for quality and innovation in cosmetics Brandwatch
Category Momentum 20 15 Eyeliner category growing rapidly in Indian market Mintel
Price Positioning 20 15 Competitively priced compared to similar high-end eyeliners Forbes
Competition 10 5 Facing strong competition from established and emerging brands WWD
Use-case Advantage 5 3 Twist-up design for easy application on-the-go Elle
Final Market Score 100 76/100 (3.80/5) Hilary Rhoda Ultra Black Kajal scores well in key factors, poised for success in Indian eyeliner market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long-lasting, waterproof, smudge-proof, suitable for sensitive eyes
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Hilary Rhoda known for quality and innovation in cosmetics
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing rapidly in Indian market
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar high-end eyeliners
    Sources: Forbes
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from established and emerging brands
    Sources: WWD
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Twist-up design for easy application on-the-go
    Sources: Elle
Summary
Hilary Rhoda Ultra Black Kajal scores well in key factors, poised for success in Indian eyeliner market.

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Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹425.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹450.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹399.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.2/5 Buy Now
Amazon India
425.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
450.00 N/A 4.3/5 -
Lifestyle
399.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.211.00 Rs.249.00

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Hilary Rhoda Ultra Black Kajal 18 Hour Stay Kajal Eyeliner Waterproof Smudge Proof Suitable for Sensitive eyes Twist Up 1 2g

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Best price
Rs.211.00 Rs.249.00