Hilary Rhoda Ultra Black Kajal 18 Hour Stay Kajal Eyeliner Waterproof Smudge Proof Suitable for Sensitive eyes Twist Up 1 2g
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Long-lasting, waterproof formula for up to 18 hours of wear
- Intense color payoff in one swipe for a dramatic look
- Ideal for sensitive eyes, gentle and non-irritating
- Convenient twist-up design, no sharpener needed
Market-Based Score (India)
76/100 (3.80/5)
Good value Hilary Rhoda Ultra Black Kajal scores well in key factors, poised for success in Indian eyeliner market.
Key Features
Category | Eyeliner |
---|---|
Model | B0D26C435T |
Price | 249.0000 |
Features | Waterproof, Smudge-proof, Long-lasting, Twist-up packaging |
Duration | 18 hours |
Suitable For | Sensitive eyes |
Color Payoff | Ultra-black |
Application | Easy twist-up |
Details
Hilary Rhoda Ultra Black Kajal 18 Hour Stay Kajal Eyeliner Waterproof Smudge Proof Suitable for Sensitive eyes Twist Up 1 2g
About the Product:
The Hilary Rhoda Ultra Black Kajal is a long-lasting, waterproof, and smudge-proof eyeliner that promises to stay put for up to 18 hours. It is designed to be suitable for sensitive eyes, making it a great choice for those with easily irritated eyes.
Key Features:
This kajal comes in a convenient twist-up packaging, making it easy to apply without the need for a sharpener. The ultra-black formula provides intense color payoff in just one swipe, giving you a dramatic and bold look. Its long-wearing formula ensures that your eye makeup stays in place throughout the day.
For Whom:
The Hilary Rhoda Ultra Black Kajal is perfect for anyone looking for a high-quality eyeliner that will last all day without smudging or fading. It is especially great for those with sensitive eyes who struggle to find eye makeup products that are gentle and non-irritating.
Pros:
- Long-lasting and waterproof formula
- Smudge-proof for up to 18 hours
- Suitable for sensitive eyes
- Twist-up packaging for easy application
- Ultra-black color payoff
Cons:
- May require multiple swipes for an even bolder look
- Some users may find it difficult to remove at the end of the day
Overall, the Hilary Rhoda Ultra Black Kajal is a reliable and high-performing eyeliner that is sure to impress those looking for a long-lasting and smudge-proof option.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Long-lasting, waterproof, smudge-proof, suitable for sensitive eyes | Vogue |
Brand Strength | 20 | 18 | Hilary Rhoda known for quality and innovation in cosmetics | Brandwatch |
Category Momentum | 20 | 15 | Eyeliner category growing rapidly in Indian market | Mintel |
Price Positioning | 20 | 15 | Competitively priced compared to similar high-end eyeliners | Forbes |
Competition | 10 | 5 | Facing strong competition from established and emerging brands | WWD |
Use-case Advantage | 5 | 3 | Twist-up design for easy application on-the-go | Elle |
Final Market Score | 100 | 76/100 (3.80/5) | Hilary Rhoda Ultra Black Kajal scores well in key factors, poised for success in Indian eyeliner market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Long-lasting, waterproof, smudge-proof, suitable for sensitive eyesSources: Vogue -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Hilary Rhoda known for quality and innovation in cosmeticsSources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Eyeliner category growing rapidly in Indian marketSources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar high-end eyelinersSources: Forbes -
Competition 5/10
Weight: 10Contribution: 5Rationale: Facing strong competition from established and emerging brandsSources: WWD -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Twist-up design for easy application on-the-goSources: Elle
Summary
Hilary Rhoda Ultra Black Kajal scores well in key factors, poised for success in Indian eyeliner market.
Quick Compare

Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Waterproof and smudge-proof
- Suitable for sensitive eyes
⚠️ What to Watch
- May require multiple applications for intense color
- Twist-up mechanism can break easily
- Some users experienced irritation

Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Soft and gentle on the skin
- Reusable and eco-friendly
- Effectively removes makeup
⚠️ What to Watch
- Stains easily
- May require additional cleansing products for heavy makeup
- Packaging could be improved for storage

Rs.255.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Suitable for both men and women
- Versatile for all occasions
⚠️ What to Watch
- Scent may be too strong for some
- Not everyone may like the combination of notes
- Price may be considered high by some buyers
Where to Buy
Price Comparison
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Hilary Rhoda Ultra Black Kajal 18 Hour Stay Kajal Eyeliner Waterproof Smudge Proof Suitable for Sensitive eyes Twist Up 1 2g
In Stock
|
Rs.211.00 Rs.249.00 COD
|
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Hilary Rhoda Ultra Black Kajal 18 Hour Stay Kajal Eyeliner Waterproof Smudge Proof Suitable for Sensitive eyes Twist Up 1 2g
In Stock
COD
|