Glam21 Eye Poppers Matte Eyeliner Smudge Proof and Waterproof Formula Pen Style Design Bold vibrant Shades High Pigment up to 12 hours Dark Matter 0 5gm
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Smudge-proof and waterproof formula for long-lasting wear
- Pen-style design for easy and precise application
- Bold, vibrant shades with high pigment content
- Up to 12 hours of intense color payoff in classic black shade
Market-Based Score (India)
76/100 (3.80/5)
Good value Glam21 Eye Poppers Matte Eyeliner is well-positioned in the Indian market with strong brand reputation and competitive pricing.
Key Features
Category | Eyeliner |
---|---|
Formula | Smudge Proof, Waterproof |
Design | Pen Style |
Shades | Bold Vibrant |
Pigment | High |
Wear Time | Up to 12 Hours |
Weight | 0.5g |
Color | Dark Matter |
Details
Glam21 Eye Poppers Matte Eyeliner Smudge Proof and Waterproof Formula Pen Style Design Bold vibrant Shades High Pigment up to 12 hours Dark Matter 0 5gm
Glam21 Eye Poppers Matte Eyeliner is a revolutionary product that combines a smudge-proof and waterproof formula with a pen-style design for easy application. The bold, vibrant shades are perfect for creating a dramatic look that lasts all day.Key features of this eyeliner include its high pigment content, which ensures a rich, intense color payoff that lasts up to 12 hours. The Dark Matter shade is a classic black that goes well with any eye makeup look.
This eyeliner is suitable for anyone who wants a long-lasting, bold eyeliner that won't budge throughout the day. Whether you're heading to the office or a night out with friends, this eyeliner will keep your eyes looking fabulous.
Pros of the Glam21 Eye Poppers Matte Eyeliner include its smudge-proof and waterproof formula, which ensures that your eye makeup stays in place all day. The pen-style design also makes it easy to apply with precision, whether you're going for a subtle line or a dramatic cat-eye. Cons of this eyeliner may include the need for a good makeup remover to fully remove the waterproof formula at the end of the day. Additionally, some users may find the pen-style design to be less versatile than a traditional pencil or gel eyeliner.
Overall, the Glam21 Eye Poppers Matte Eyeliner is a high-quality product that delivers on its promise of long-lasting, bold color. Make a statement with your eye makeup with this innovative eyeliner.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Smudge-proof, waterproof formula with high pigment aligns with current market trend for long-lasting eyeliners | Euromonitor |
Brand Strength | 20 | 18 | Glam21 known for quality eye makeup products in India, trusted by consumers | Brandwatch |
Category Momentum | 20 | 15 | Eyeliner category growing due to increasing demand for eye makeup products in Indian market | Mintel |
Price Positioning | 20 | 15 | Competitively priced compared to similar eyeliners in the Indian market, offering value for money | Retail360 |
Competition | 10 | 5 | Facing competition from established brands offering similar features, needs unique selling points to stand out | Elle |
Use-case Advantage | 5 | 3 | Pen style design makes application easy and precise, appealing to consumers looking for convenience | Vogue |
Final Market Score | 100 | 76/100 (3.80/5) | Glam21 Eye Poppers Matte Eyeliner is well-positioned in the Indian market with strong brand reputation and competitive pricing. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Smudge-proof, waterproof formula with high pigment aligns with current market trend for long-lasting eyelinersSources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Glam21 known for quality eye makeup products in India, trusted by consumersSources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Eyeliner category growing due to increasing demand for eye makeup products in Indian marketSources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar eyeliners in the Indian market, offering value for moneySources: Retail360 -
Competition 5/10
Weight: 10Contribution: 5Rationale: Facing competition from established brands offering similar features, needs unique selling points to stand outSources: Elle -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Pen style design makes application easy and precise, appealing to consumers looking for convenienceSources: Vogue
Summary
Glam21 Eye Poppers Matte Eyeliner is well-positioned in the Indian market with strong brand reputation and competitive pricing.
Quick Compare

Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Smudge proof formula
- Waterproof
- High pigment
⚠️ What to Watch
- Difficult to remove
- Pen style design may dry out quickly
- Limited shade range

Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Precise tip for easy application
- Water-resistant formula
- Long-lasting and smudge-proof
⚠️ What to Watch
- May dry out quickly
- Some users experienced flaking
- Difficult to remove completely

Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- Reduces hair fall effectively
- Leaves hair silky and smooth
- Free from sulfates and parabens
⚠️ What to Watch
- May not work for all hair types
- Some users report a strong scent
- Can leave hair feeling heavy if overused

Rs.295.00
⭐ Reviews Summary
✅ What Users Love
- Enhances the smoothness of carrom board gameplay.
- Comes in a convenient set of two 60-gram packs.
- Easy to apply and improves overall performance.
⚠️ What to Watch
- Some users report a strong odor upon opening.
- May leave a residue on the board if overused.
- Packaging could be more durable for shipping.
Where to Buy
₹199.00
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₹215.00
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Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Glam21 Eye Poppers Matte Eyeliner Smudge Proof and Waterproof Formula Pen Style Design Bold vibrant Shades High Pigment up to 12 hours Dark Matter 0 5gm
In Stock
|
Rs.186.00 Rs.249.00 COD
|
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Glam21 Eye Poppers Matte Eyeliner Smudge Proof and Waterproof Formula Pen Style Design Bold vibrant Shades High Pigment up to 12 hours Dark Matter 0 5gm
In Stock
COD
|