Glam21 Eye Poppers Matte Eyeliner Smudge Proof and Waterproof Formula Pen Style Design Bold vibrant Shades High Pigment up to 12 hours Dark Matter 0 5gm

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Smudge-proof and waterproof formula for long-lasting wear
  • Pen-style design for easy and precise application
  • Bold, vibrant shades with high pigment content
  • Up to 12 hours of intense color payoff in classic black shade

Market-Based Score (India)

76/100 (3.80/5)
Good value
Glam21 Eye Poppers Matte Eyeliner is well-positioned in the Indian market with strong brand reputation and competitive pricing.
Rs.186.00 Rs.249.00
Best price from Amazon.in Amazon.in
Key Features
Category Eyeliner
Formula Smudge Proof, Waterproof
Design Pen Style
Shades Bold Vibrant
Pigment High
Wear Time Up to 12 Hours
Weight 0.5g
Color Dark Matter
Details

Glam21 Eye Poppers Matte Eyeliner Smudge Proof and Waterproof Formula Pen Style Design Bold vibrant Shades High Pigment up to 12 hours Dark Matter 0 5gm

Glam21 Eye Poppers Matte Eyeliner is a revolutionary product that combines a smudge-proof and waterproof formula with a pen-style design for easy application. The bold, vibrant shades are perfect for creating a dramatic look that lasts all day.

Key features of this eyeliner include its high pigment content, which ensures a rich, intense color payoff that lasts up to 12 hours. The Dark Matter shade is a classic black that goes well with any eye makeup look.

This eyeliner is suitable for anyone who wants a long-lasting, bold eyeliner that won't budge throughout the day. Whether you're heading to the office or a night out with friends, this eyeliner will keep your eyes looking fabulous.

Pros of the Glam21 Eye Poppers Matte Eyeliner include its smudge-proof and waterproof formula, which ensures that your eye makeup stays in place all day. The pen-style design also makes it easy to apply with precision, whether you're going for a subtle line or a dramatic cat-eye. Cons of this eyeliner may include the need for a good makeup remover to fully remove the waterproof formula at the end of the day. Additionally, some users may find the pen-style design to be less versatile than a traditional pencil or gel eyeliner.

Overall, the Glam21 Eye Poppers Matte Eyeliner is a high-quality product that delivers on its promise of long-lasting, bold color. Make a statement with your eye makeup with this innovative eyeliner.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Smudge-proof, waterproof formula with high pigment aligns with current market trend for long-lasting eyeliners Euromonitor
Brand Strength 20 18 Glam21 known for quality eye makeup products in India, trusted by consumers Brandwatch
Category Momentum 20 15 Eyeliner category growing due to increasing demand for eye makeup products in Indian market Mintel
Price Positioning 20 15 Competitively priced compared to similar eyeliners in the Indian market, offering value for money Retail360
Competition 10 5 Facing competition from established brands offering similar features, needs unique selling points to stand out Elle
Use-case Advantage 5 3 Pen style design makes application easy and precise, appealing to consumers looking for convenience Vogue
Final Market Score 100 76/100 (3.80/5) Glam21 Eye Poppers Matte Eyeliner is well-positioned in the Indian market with strong brand reputation and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Smudge-proof, waterproof formula with high pigment aligns with current market trend for long-lasting eyeliners
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Glam21 known for quality eye makeup products in India, trusted by consumers
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing due to increasing demand for eye makeup products in Indian market
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar eyeliners in the Indian market, offering value for money
    Sources: Retail360
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from established brands offering similar features, needs unique selling points to stand out
    Sources: Elle
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Pen style design makes application easy and precise, appealing to consumers looking for convenience
    Sources: Vogue
Summary
Glam21 Eye Poppers Matte Eyeliner is well-positioned in the Indian market with strong brand reputation and competitive pricing.

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Where to Buy

Nykaa
₹199.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹225.00
2-3 days · ⭐ 4.0/5
Buy
Flipkart
₹210.00
3-5 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹199.00
N/A · ⭐ 4.1/5
-
Lifestyle
₹215.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
199.00 2-4 days 4.2/5 Buy Now
Amazon India
225.00 2-3 days 4.0/5 Buy Now
Flipkart
210.00 3-5 days 4.3/5 Buy Now
Shoppers Stop
199.00 N/A 4.1/5 -
Lifestyle
215.00 N/A 4.0/5 -

Price Comparison

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Rs.186.00 Rs.249.00

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Glam21 Eye Poppers Matte Eyeliner Smudge Proof and Waterproof Formula Pen Style Design Bold vibrant Shades High Pigment up to 12 hours Dark Matter 0 5gm

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Best price
Rs.186.00 Rs.249.00