Elle 18 Water Resistant Black Out Matte Eye Liner Gel Black 5 Ml

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Water resistant formula for all-day wear
Matte finish for bold, dramatic look
Gel liner ensures smooth, easy application
Long-lasting formula perfect for bold eye looks

Market-Based Score (India)

76/100 (3.80/5)

Good value

Elle 18 Water Resistant Black Out Matte Eye Liner Gel is well-positioned in the Indian eyeliner market with strong brand recognition and competitive pricing.

Rs.72.00 Rs.85.00

Best price from

Amazon.in

Key Features

Category	Eye Liner
Water Resistant	Yes
Finish	Matte
Application	Gel
Long-lasting	Yes
Pros	Water resistant, bold finish, easy application
Cons	Tricky application, limited shades

Details

Elle 18 Water Resistant Black Out Matte Eye Liner Gel Black 5 Ml

Key Features: - Water resistant formula - Matte finish - Gel liner for easy application - Long-lasting For whom: This eye liner gel is perfect for those who want a bold, matte eye look that will last all day.

Pros: - The water resistant formula ensures that your eye look stays put all day - The matte finish gives a bold and dramatic look - The gel formula makes application smooth and easy Cons: - Some may find the gel formula a bit tricky to apply at first - Limited shade range available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Water-resistant and matte finish are popular features in Indian market	Vogue
Brand Strength	20	18	Elle 18 is a well-known and trusted brand in India	Brand Equity
Category Momentum	20	15	Growing demand for eye makeup products in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market	Retail Today
Competition	10	5	Facing competition from established and emerging eyeliner brands	Beauty Insider
Use-case Advantage	5	3	Versatile product suitable for everyday wear and special occasions	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Elle 18 Water Resistant Black Out Matte Eye Liner Gel is well-positioned in the Indian eyeliner market with strong brand recognition and competitive pricing.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Water-resistant and matte finish are popular features in Indian market

Sources: Vogue
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Elle 18 is a well-known and trusted brand in India

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for eye makeup products in Indian market

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products in the market

Sources: Retail Today
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing competition from established and emerging eyeliner brands

Sources: Beauty Insider
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile product suitable for everyday wear and special occasions

Sources: Cosmopolitan

Summary

Elle 18 Water Resistant Black Out Matte Eye Liner Gel is well-positioned in the Indian eyeliner market with strong brand recognition and competitive pricing.

Quick Compare

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⭐ Reviews Summary

✅ What Users Love

Long-lasting formula
Water-resistant
Matte finish

⚠️ What to Watch

Difficult to remove
May dry out quickly
Limited color options

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Where to Buy

Nykaa

₹135.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹120.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹150.00

N/A · ⭐ 4.3/5

Health & Glow

₹140.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	135.00	2-4 days	4.2/5	Buy Now
Amazon India	120.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	150.00	N/A	4.3/5	-
Health & Glow	140.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Elle 18 Water Resistant Black Out Matte Eye Liner Gel Black 5 Ml In Stock	Rs.72.00 Rs.85.00 COD	GO TO STORE GO TO STORE
Elle 18 Water Resistant Black Out Matte Eye Liner Gel Black 5 Ml In Stock COD