Blue Heaven 24 Hr Stay Kajal Black Waterproof Long Lasting And Smudge Proof Pencil Black Matte Finish Pack Of 2 0 30G Each

0 reviews

Smart Rank ⓘ 52/100

Based on Market Score (86/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Stay bold all day with this waterproof, smudge-proof kajal duo.
Matte finish for a dramatic eye look that lasts 24 hours.
Economical pack of 2 ensures you're always prepared.
Perfect for work, parties, or daily wear for intense eyes.

Market-Based Score (India)

86/100 (4.30/5)

Excellent

Blue Heaven 24 Hour Stay Kajal holds a strong position in the competitive Indian kajal & kohls segment.

Rs.174.00 Rs.180.00

Best price from

Amazon.in

Key Features

Category	Kajal
Color	Black
Waterproof	Yes
Smudge-Proof	Yes
Finish	Matte
Pack Size	2
Weight per Pencil	0.30g
Price	180.0000

Details

Blue Heaven 24 Hr Stay Kajal Black Waterproof Long Lasting And Smudge Proof Pencil Black Matte Finish Pack Of 2 0 30G Each

This Blue Heaven 24 Hour Stay Kajal is a must-have product for anyone looking for a long-lasting, waterproof kajal.

Key Features: - Waterproof and smudge-proof formula ensures that your kajal stays put all day long. - Matte finish gives a bold and dramatic look to your eyes. - Pack of 2 ensures you always have a backup on hand. - Each pencil contains 0.30g of product, making it economical and long-lasting.

For whom: This kajal is perfect for anyone who wants to add intensity to their eyes and make a statement with their makeup. Whether you're heading to work, a party, or just running errands, this kajal will stay put through it all.

Pros: - Long-lasting formula that stays put for up to 24 hours. - Waterproof and smudge-proof, perfect for all-day wear. - Matte finish gives a bold look that enhances your eyes.

Cons: - Some users may find the formula to be a bit dry. - Packaging could be improved for better durability.

In conclusion, the Blue Heaven 24 Hour Stay Kajal is a reliable and affordable option for those looking for a long-lasting and smudge-proof kajal with a matte finish.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, long-lasting, smudge-proof kajal with matte finish is highly preferred by Indian consumers.	Kantar
Brand Strength	20	18	Blue Heaven is a well-known and trusted brand in the Indian cosmetics market.	Euromonitor
Category Momentum	20	15	Growing demand for long-lasting kajal products in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced pack of 2 kajal pencils offering value for money to price-conscious Indian consumers.	GfK
Competition	10	10	Facing moderate competition from other established kajal brands in the Indian market.	IRI
Use-case Advantage	5	4	24-hour stay formula caters to the busy lifestyle of Indian women who seek long-lasting makeup products.	Nielsen
Final Market Score	100	86/100 (4.30/5)	Blue Heaven 24 Hour Stay Kajal holds a strong position in the competitive Indian kajal & kohls segment.

Market-Based Score

86/100 (4.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Waterproof, long-lasting, smudge-proof kajal with matte finish is highly preferred by Indian consumers.

Sources: Kantar
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Blue Heaven is a well-known and trusted brand in the Indian cosmetics market.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for long-lasting kajal products in the Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced pack of 2 kajal pencils offering value for money to price-conscious Indian consumers.

Sources: GfK
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from other established kajal brands in the Indian market.

Sources: IRI
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: 24-hour stay formula caters to the busy lifestyle of Indian women who seek long-lasting makeup products.

Sources: Nielsen

Summary

Blue Heaven 24 Hour Stay Kajal holds a strong position in the competitive Indian kajal & kohls segment.

Quick Compare

Blue Heaven Stay Kajal - Black Matte 030g x2

Rs.180.00

⭐ Reviews Summary

✅ What Users Love

Long-lasting formula
Waterproof
Matte finish

⚠️ What to Watch

Smudges easily
Packaging could be improved
Quantity per pencil is low

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⭐ Reviews Summary

✅ What Users Love

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Suitable for all skin types, including sensitive skin.
Natural finish that blends well with various skin tones.

⚠️ What to Watch

Limited shade range may not suit all skin tones.
Can be slightly oily for those with oily skin.
May require touch-ups throughout the day.

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✅ What Users Love

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Where to Buy

Nykaa

₹198.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹180.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹200.00

N/A · ⭐ 4.3/5

Health & Glow

₹195.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	198.00	2-4 days	4.2/5	Buy Now
Flipkart	180.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	200.00	N/A	4.3/5	-
Health & Glow	195.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Blue Heaven 24 Hr Stay Kajal Black Waterproof Long Lasting And Smudge Proof Pencil Black Matte Finish Pack Of 2 0 30G Each In Stock	Rs.174.00 Rs.180.00 COD	GO TO STORE GO TO STORE
Blue Heaven 24 Hr Stay Kajal Black Waterproof Long Lasting And Smudge Proof Pencil Black Matte Finish Pack Of 2 0 30G Each In Stock COD