e l f H2O Proof Inkwell Eyeliner Pen High pigment Waterproof Liquid Eyeliner Delivers A Matte Finish Vegan Cruelty free Caffeinated

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Long-lasting wear for all-day confidence and convenience
Intense color payoff for bold and striking eye looks
Smudge-proof formula for a flawless, professional finish
Matte finish and waterproof formula for lasting impact

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand with innovative features positioned well in growing waterproof eyeliner market.

Rs.899.00 Rs.899.00

Best price from

Amazon.in

Key Features

Category	Eyeliner
Type	Liquid
Finish	Matte
Formula	Waterproof
Pigmentation	High
Vegan	Yes
Cruelty-Free	Yes
Caffeine Infused	Yes
Application	Fine-tipped brush
Pros	Long-lasting, smudge-proof
Cons	Requires thorough cleansing, tip may dry out

Details

e l f H2O Proof Inkwell Eyeliner Pen High pigment Waterproof Liquid Eyeliner Delivers A Matte Finish Vegan Cruelty free Caffeinated

The e.l.f. H2O Proof Inkwell Eyeliner Pen is a high-pigment, waterproof liquid eyeliner that provides a matte finish. Its vegan and cruelty-free formula contains caffeine to help awaken and refresh the eyes.

Key features of this eyeliner include its long-lasting wear, intense color payoff, and smudge-proof formula. The fine-tipped brush allows for precise application, perfect for creating winged eyeliner looks or adding definition to the lash line.

This eyeliner is suitable for anyone looking for a long-wearing, waterproof eyeliner that delivers rich color and a matte finish. It is ideal for those with oily eyelids or who have trouble keeping their eyeliner in place throughout the day.

Pros of the e.l.f. H2O Proof Inkwell Eyeliner Pen include its intense pigmentation, long-lasting formula, and easy application. The matte finish provides a modern and sophisticated look, while the waterproof formula ensures that your eyeliner stays put, even in hot or humid conditions.

Cons of this eyeliner may include the need for thorough cleansing to completely remove the waterproof formula and the possibility of the tip drying out over time if it is not stored properly. Additionally, some users may find the caffeine-infused formula to be too stimulating for their sensitive eyes.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High pigment, matte finish, and caffeine-infused formula align with current trends.	Euromonitor
Brand Strength	20	18	Strong brand reputation for vegan, cruelty-free products.	Brandwatch
Category Momentum	20	15	Growing demand for waterproof eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end waterproof eyeliners.	Kantar
Competition	10	8	Facing moderate competition from established and emerging brands in the waterproof eyeliner segment.	Forrester
Use-case Advantage	5	5	Unique caffeine-infused formula offers added benefits for users.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with innovative features positioned well in growing waterproof eyeliner market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High pigment, matte finish, and caffeine-infused formula align with current trends.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand reputation for vegan, cruelty-free products.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for waterproof eyeliners in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar high-end waterproof eyeliners.

Sources: Kantar
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from established and emerging brands in the waterproof eyeliner segment.

Sources: Forrester
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Unique caffeine-infused formula offers added benefits for users.

Sources: GfK

Summary

Strong brand with innovative features positioned well in growing waterproof eyeliner market.

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Where to Buy

Nykaa

₹800.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹850.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹900.00

N/A · ⭐ 4.3/5

Health & Glow

₹820.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	800.00	2-4 days	4.2/5	Buy Now
Amazon India	850.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	900.00	N/A	4.3/5	-
Health & Glow	820.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	e l f H2O Proof Inkwell Eyeliner Pen High pigment Waterproof Liquid Eyeliner Delivers A Matte Finish Vegan Cruelty free Caffeinated In Stock	Rs.899.00 Rs.899.00 COD	GO TO STORE GO TO STORE
e l f H2O Proof Inkwell Eyeliner Pen High pigment Waterproof Liquid Eyeliner Delivers A Matte Finish Vegan Cruelty free Caffeinated In Stock COD