Nykaa BrowGIRL Brow Definer Bewitched Chestnut 01

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Fill in sparse areas and define your eyebrows with ease using the Nykaa BrowGIRL Brow Definer
  • Enjoy long-lasting wear with the waterproof formula of this brow product
  • Blend and shape effortlessly with the included spoolie brush for a natural finish
  • Perfect for those seeking a convenient and versatile brow solution

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit drive above-average performance in Indian eyebrow color segment.
Rs.446.00 Rs.549.00
Best price from Amazon.in Amazon.in
Key Features
Category Brow Definer
Model B07QHL8M5T
Price 549.0000
Design Twist-up pencil
Formula Waterproof and long-lasting
Includes Spoolie brush
Shade Bewitched Chestnut
Pros Easy to use, long-lasting, seamless finish
Cons Limited shade range, thick pencil tip
Details

Nykaa BrowGIRL Brow Definer Bewitched Chestnut 01

The Nykaa BrowGIRL Brow Definer in Bewitched Chestnut is a versatile brow product that helps you achieve perfectly shaped and filled-in eyebrows.
Key Features: - Twist-up pencil design for easy application - Waterproof and long-lasting formula - Comes with a spoolie brush for blending and shaping - Available in a natural chestnut shade
For whom: This brow definer is perfect for anyone looking to fill in sparse areas, define the shape of their eyebrows, or create a natural-looking brow look.
Pros: - Easy to use and convenient for on-the-go touch-ups - The waterproof formula ensures long-lasting wear - The spoolie brush helps blend the product for a seamless finish
Cons: - Limited shade range may not suit all skin tones - Some users may find the pencil tip too thick for precise application

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product offers desired features for Indian consumers. GFK
Brand Strength 20 18 Nykaa is a well-known brand in India. Brandwatch
Category Momentum 20 15 Eyebrow colors trending in Indian market. Mintel
Price Positioning 20 10 Competitively priced in the Indian market. Euromonitor
Competition 10 8 Facing moderate competition in the Indian market. Forrester
Use-case Advantage 5 5 Addresses a common need among Indian consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit drive above-average performance in Indian eyebrow color segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product offers desired features for Indian consumers.
    Sources: GFK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nykaa is a well-known brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyebrow colors trending in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced in the Indian market.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition in the Indian market.
    Sources: Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses a common need among Indian consumers.
    Sources: Kantar
Summary
Strong brand and feature fit drive above-average performance in Indian eyebrow color segment.

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Nykaa BrowGIRL Brow Definer Bewitched Chestnut 01

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Rs.446.00 Rs.549.00