FIGMENT Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Quickly touch up roots or cover grey hairs between salon visits
  • Natural-looking matte finish for a seamless blend with most hair colors
  • Long-lasting and waterproof formula ideal for all-day wear
  • Portable pen format with sponge applicator for mess-free on-the-go use

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product with competitive features and pricing in the Indian hair care market.
Rs.199.00 Rs.599.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Price 599.00
Finish Matte
Waterproof Yes
Shade Dark Brown
Applicator Sponge Pen
Target Users Men and Women
Portability Travel-friendly
Details

FIGMENT Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown


FIGMENT Natural Hairline Powder Shading Sponge Pen is a convenient and easy-to-use hair root touch up product. It comes in a pen format with a sponge applicator, making it mess-free and ideal for on-the-go touch ups.
Key Features: The hairline powder has a matte finish for a natural look, is waterproof for long-lasting wear, and helps cover grey roots and bald spots instantly. It comes in a dark brown shade that suits most hair colors.
For whom: This product is perfect for anyone looking to quickly touch up their roots or cover up grey hairs between salon visits. It is suitable for both men and women.
Pros: The FIGMENT Hairline Powder Pen is easy to use, provides a natural-looking finish, and is long-lasting and waterproof. It is small and portable, making it convenient for travel or keeping in your purse for touch ups throughout the day.
Cons: Some users may find that the dark brown shade is not a perfect match for their hair color, and the sponge applicator may need to be cleaned regularly to prevent buildup.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Features like long-lasting matte finish and waterproof formula align well with Indian consumers' preferences. Vogue India
Brand Strength 20 15 Established brand with a reputation for quality hair care products in India. Brand Equity
Category Momentum 20 10 Growing demand for quick hair root touch-up solutions in the Indian market. Mintel
Price Positioning 20 8 Competitively priced compared to similar products in the Indian market. Business Standard
Competition 10 10 Facing moderate competition from other brands offering similar hair root touch-up solutions in India. Elle India
Use-case Advantage 5 5 Addresses the specific need for covering grey roots and bald spots instantly. Femina
Final Market Score 100 66/100 (3.30/5) Strong product with competitive features and pricing in the Indian hair care market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Features like long-lasting matte finish and waterproof formula align well with Indian consumers' preferences.
    Sources: Vogue India
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with a reputation for quality hair care products in India.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for quick hair root touch-up solutions in the Indian market.
    Sources: Mintel
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitively priced compared to similar products in the Indian market.
    Sources: Business Standard
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other brands offering similar hair root touch-up solutions in India.
    Sources: Elle India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need for covering grey roots and bald spots instantly.
    Sources: Femina
Summary
Strong product with competitive features and pricing in the Indian hair care market.

Quick Compare

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Where to Buy

Amazon India
₹699.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹749.00
3-5 days · ⭐ 4.0/5
Buy
Nykaa Luxe
₹799.00
N/A · ⭐ 4.5/5
-
Health & Glow
₹750.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
699.00 2-3 days 4.2/5 Buy Now
Flipkart
749.00 3-5 days 4.0/5 Buy Now
Nykaa Luxe
799.00 N/A 4.5/5 -
Health & Glow
750.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.199.00 Rs.599.00

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FIGMENT Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown

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Best price
Rs.199.00 Rs.599.00