ECOSENSE Hair Colour Stick Black Root Touch Up for Grey Hair Instant Easy to Use Quick Mess Free Temporary 4gm

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instantly cover grey roots with easy-to-use hair color stick
  • Mess-free application for quick touch-ups on the go
  • Temporary coverage without commitment to permanent color
  • Precision application for targeted grey hair coverage

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative and competitively priced hair color stick catering to the growing demand for temporary solutions in India.
Rs.290.03 Rs.349.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Color Stick
Size 4gm
Application Mess-free
Type Temporary
Pros Convenient size, No mixing required, Precision application
Cons May require reapplication, Limited color options
Details

ECOSENSE Hair Colour Stick Black Root Touch Up for Grey Hair Instant Easy to Use Quick Mess Free Temporary 4gm


Key Features: - Instant root touch up for grey hair - Easy-to-use hair color stick - Mess-free application - Temporary coverage - 4gm size for on-the-go touch-ups
For whom: - Individuals with grey roots who want a quick and easy solution to cover them up - People looking for a temporary touch-up option without commitment to permanent hair color
Pros: - Convenient size for carrying in purse or travel bag - No need for mixing or waiting time like traditional hair dyes - Precision application for targeted coverage
Cons: - May need to reapply throughout the day for long-lasting coverage - Limited color options available in the hair color stick format

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Convenient and mess-free application appeals to busy Indian consumers. Vogue India
Brand Strength 20 15 Established brand with a reputation for quality hair care products. Brand Equity
Category Momentum 20 10 Growing demand for temporary hair color solutions in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 6 Facing moderate competition from other temporary hair color sticks in the market. Beauty India
Use-case Advantage 5 5 Addresses the need for quick and easy grey hair coverage for special occasions. Femina
Final Market Score 100 66/100 (3.30/5) Innovative and competitively priced hair color stick catering to the growing demand for temporary solutions in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Convenient and mess-free application appeals to busy Indian consumers.
    Sources: Vogue India
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with a reputation for quality hair care products.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for temporary hair color solutions in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other temporary hair color sticks in the market.
    Sources: Beauty India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and easy grey hair coverage for special occasions.
    Sources: Femina
Summary
Innovative and competitively priced hair color stick catering to the growing demand for temporary solutions in India.

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Where to Buy

Amazon India
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹499.00
2-4 days · ⭐ 4.0/5
Buy
Nykaa Store
₹549.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-3 days 4.2/5 Buy Now
Flipkart
499.00 2-4 days 4.0/5 Buy Now
Nykaa Store
549.00 N/A 4.3/5 -
Health & Glow
499.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.290.03 Rs.349.00

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ECOSENSE Hair Colour Stick Black Root Touch Up for Grey Hair Instant Easy to Use Quick Mess Free Temporary 4gm

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Best price
Rs.290.03 Rs.349.00