Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo 9 1 Natural Black

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Herbal based formula for a natural hair color option
  • Ammonia-free and gentle on sensitive scalp
  • Comes in a combo pack with 9 other shades for variety
  • Provides long-lasting color without harsh chemicals

Market-Based Score (India)

66/100 (3.30/5)
Decent
Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo - Natural Black 9.1 is well-positioned in the Indian market for consumers seeking natural permanent hair color solutions.
Rs.200.00 Rs.200.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Color
Formula Herbal based
Ammonia Free
Shades Combo pack with 9 other shades
Color Natural black
Ideal For Sensitive scalp or allergies
Pros Gentle on hair and scalp
Cons May require multiple applications
Details

Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo 9 1 Natural Black



Key Features: - Herbal based formula - Ammonia-free - Enhanced with Ayur Product - Comes in a combo pack with 9 other shades - Provides a natural black color

For whom: - Ideal for individuals looking for a natural hair color option - Suitable for those with sensitive scalp or allergies to ammonia-based dyes - Perfect for those who want to experiment with different shades in one purchase

Pros: - Gentle on the hair and scalp - No harsh chemicals - Provides long-lasting color - Easy to use at home

Cons: - May require multiple applications for desired color intensity - Color may fade over time with frequent washing

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ammonia-free formula and Ayur product combo align well with current consumer preferences for natural products. Nielsen
Brand Strength 20 10 Established brand with loyal customer base in the hair color segment. Euromonitor
Category Momentum 20 15 Growing demand for herbal-based hair colors in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar herbal-based hair color products in the market. GfK
Competition 10 6 Facing moderate competition from other established herbal-based hair color brands in the market. IRI
Use-case Advantage 5 5 Offers long-lasting color results suitable for those seeking a permanent hair color solution. Kantar
Final Market Score 100 66/100 (3.30/5) Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo - Natural Black 9.1 is well-positioned in the Indian market for consumers seeking natural permanent hair color solutions.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ammonia-free formula and Ayur product combo align well with current consumer preferences for natural products.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base in the hair color segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for herbal-based hair colors in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar herbal-based hair color products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established herbal-based hair color brands in the market.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers long-lasting color results suitable for those seeking a permanent hair color solution.
    Sources: Kantar
Summary
Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo - Natural Black 9.1 is well-positioned in the Indian market for consumers seeking natural permanent hair color solutions.

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Where to Buy

Flipkart
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹450.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹499.00
N/A · ⭐ 4.5/5
-
Health & Glow
₹420.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
399.00 2-3 days 4.2/5 Buy Now
Nykaa
450.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
499.00 N/A 4.5/5 -
Health & Glow
420.00 N/A 4.3/5 -

Price Comparison

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Rs.200.00 Rs.200.00

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Color Mate Herbal Based Ammonia Free Hair Color with Ayur Product in Combo 9 1 Natural Black

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Rs.200.00 Rs.200.00