VIP Hair Colour Shampoo for Men and Women 180ml Dark Brown No Ammonia Long Lasting Hair Color Hair Colour At Home

0 reviews
Smart Rank ⓘ 70/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gentle no ammonia formula ensures safe coloring for regular use, making it ideal for those with sensitive scalps.
  • Achieve long-lasting hair color that effectively covers greys, providing a vibrant look for weeks without harsh chemicals.
  • Enjoy the convenience of a shampoo-like application, allowing you to color your hair easily at home without professional help.
  • Compact packaging makes it perfect for on-the-go touch-ups, ensuring you can maintain your color anytime, anywhere.

Market-Based Score (India)

66/100 (3.30/5)
Decent
VIP Hair Colour Shampoo offers a competitive solution for at-home hair coloring in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 19,051
Total / Avg 3.80★ 19,051
Consensus: 3.80★ from 19,051 total reviews
Rs.129.00 Rs.189.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Hair Colour Shampoo
Volume 180ml
Color Dark Brown
Formula No Ammonia
Application At Home
Pros Long-lasting color, Easy application, Safe for regular use
Cons Limited color options, Not suitable for dramatic changes
Details

VIP Hair Colour Shampoo for Men and Women 180ml Dark Brown No Ammonia Long Lasting Hair Color Hair Colour At Home



Key Features: - No ammonia formula for gentle coloring - Long-lasting hair color that covers greys - Easy to use at home without the need for professional help - Comes in a convenient shampoo form for quick application

For whom: - Men and women looking for a quick and easy way to color their hair at home - Those who want to cover greys without using harsh chemicals like ammonia - Individuals who prefer a shampoo-like consistency for hassle-free application

Pros: - No ammonia formula makes it safe for regular use - Long-lasting color that stays vibrant for weeks - Easy application process without the need for mixing or brushes - Convenient packaging that can be taken anywhere for touch-ups on the go

Cons: - Limited color options available - May not be suitable for those looking for dramatic color changes or highlights

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers long-lasting hair color without ammonia, meeting the current trend for natural hair care products. Euromonitor
Brand Strength 20 10 VIP is a well-known brand in India with a strong presence in the hair care segment. Brandwatch
Category Momentum 20 15 Growing demand for convenient hair coloring solutions in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market, making it accessible to a wide range of consumers. Retail360
Competition 10 6 Facing competition from other established hair color shampoo brands in the market, requiring strategic marketing efforts. GfK
Use-case Advantage 5 5 Provides an easy and convenient way for both men and women to color their hair at home, saving time and money. Kantar
Final Market Score 100 66/100 (3.30/5) VIP Hair Colour Shampoo offers a competitive solution for at-home hair coloring in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers long-lasting hair color without ammonia, meeting the current trend for natural hair care products.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: VIP is a well-known brand in India with a strong presence in the hair care segment.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient hair coloring solutions in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market, making it accessible to a wide range of consumers.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established hair color shampoo brands in the market, requiring strategic marketing efforts.
    Sources: GfK
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides an easy and convenient way for both men and women to color their hair at home, saving time and money.
    Sources: Kantar
Summary
VIP Hair Colour Shampoo offers a competitive solution for at-home hair coloring in the Indian market.

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Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.129.00 Rs.189.00

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FACESCANADA Magneteyes Kajal Stick - Black, 0.35 Gm | 24 Hr Long Stay | One Stroke Smooth Glide | Waterproof, Smudgeproof & Fadeproof | Deep Matte Finish | Enriched With Almond Oil & Vitamin E

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.129.00 Rs.189.00