OGX Thick Full Biotin Collagen Volumizing Shampoo for Thin Hair Thickening with Vitamin B7 Collagen Hydrolyzed Wheat Protein Sulphate Free Surfactants Paraben Free 385ml

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OGX Thick Full Biotin Collagen Volumizing Shampoo for Thin Hair Thickening with Vitamin B7 Collagen Hydrolyzed Wheat Protein Sulphate Free Surfactants Paraben Free 385ml
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Add volume & thickness to thin hair
  • Strengthens & plumps each strand
  • Contains biotin, collagen & wheat protein
  • Free of harsh sulphates & parabens

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and relevant features, facing market competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 19,734
Total / Avg 4.10★ 19,734
Consensus: 4.10★ from 19,734 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Adds noticeable volume and thickness to hair
  • Gentle formula, sulfate-free and paraben-free
  • Pleasant scent that lingers after use

⚠️ What to Watch

  • Can leave hair feeling dry or stripped for some users
  • May not work effectively for all hair types
  • Price point is higher compared to other volumizing shampoos
Rs.649.00 Rs.1,099.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name OGX Thick & Full + Biotin & Collagen Volumizing Shampoo
Volume 385ml
Key Ingredients Vitamin B7, Collagen, Hydrolyzed Wheat Protein
Formulation Sulphate-Free, Paraben-Free
Benefits Volumizing, Thickening, Strengthening
Usage Daily Use
Target Hair Type Thin or Fine Hair
Pros Natural Ingredients, Improves Texture
Cons Higher Price Point, Strong Scent
Details

OGX Thick Full Biotin Collagen Volumizing Shampoo for Thin Hair Thickening with Vitamin B7 Collagen Hydrolyzed Wheat Protein Sulphate Free Surfactants Paraben Free 385ml

- This OGX Thick & Full + Biotin & Collagen Volumizing Shampoo is specially formulated to give thin hair a boost of volume and thickness. It contains vitamin B7, collagen, and hydrolyzed wheat protein to strengthen and nourish the hair, making it look fuller and healthier.

- Key features of this shampoo include its use of sulphate-free surfactants and being paraben-free, making it a gentle and safe option for those with thin or fine hair.

- This shampoo is ideal for individuals with thin or fine hair who are looking to add volume and thickness to their locks. It is suitable for daily use and can help to improve the overall health and appearance of the hair.

- Pros of this shampoo include its volumizing and thickening properties, as well as its use of natural ingredients like biotin and collagen. It can help to improve the texture and strength of the hair, making it look fuller and more vibrant.

- Cons of this shampoo may include its higher price point compared to other drugstore shampoos, as well as the need for consistent use to see optimal results. Some users may also find the scent to be too strong or overpowering.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Contains key ingredients like Biotin, Collagen, and Hydrolyzed Wheat Protein in line with current market trends. Nielsen
Brand Strength 20 18 OGX is a well-established brand known for quality hair care products. Euromonitor
Category Momentum 20 15 Growing demand for volumizing shampoos in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium shampoos in the market. Kantar
Competition 10 8 Facing competition from other established volumizing shampoo brands in the market. IRI
Use-case Advantage 5 5 Specifically targets thin hair for volumizing and thickening, meeting a common consumer need. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and relevant features, facing market competition.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Contains key ingredients like Biotin, Collagen, and Hydrolyzed Wheat Protein in line with current market trends.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: OGX is a well-established brand known for quality hair care products.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for volumizing shampoos in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium shampoos in the market.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established volumizing shampoo brands in the market.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Specifically targets thin hair for volumizing and thickening, meeting a common consumer need.
    Sources: GfK
Summary
Strong brand with competitive pricing and relevant features, facing market competition.

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Where to Buy

Nykaa
₹725.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹725.00
2-3 days · ⭐ 4.3/5
Buy
Health & Glow
₹750.00
N/A · ⭐ 4.1/5
-
NewU
₹730.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
725.00 2-4 days 4.2/5 Buy Now
Amazon India
725.00 2-3 days 4.3/5 Buy Now
Health & Glow
750.00 N/A 4.1/5 -
NewU
730.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.649.00 Rs.1,099.00

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L'Oreal Paris Shampoo, For Damaged and Weak Hair, With Pro-Keratin + Ceramide, Total Repair 5, 1ltr

Estimated Delivery: 2-3 days
In Stock COD

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Rs.649.00 Rs.1,099.00