Biotique Fresh Neem Anti Dandruff Shampoo and Conditioner Controls Dandruff Eliminates Dryness Flaking and Itching Hair Looks Fresh and Lustrous Suitable for All Skin Types 650ml

Biotique Fresh Neem Anti Dandruff Shampoo and Conditioner Controls Dandruff Eliminates Dryness Flaking and Itching Hair Looks Fresh and Lustrous Suitable for All Skin Types 650ml

About Product: Biotique Fresh Neem Anti Dandruff Shampoo and Conditioner is a natural solution for controlling dandruff and promoting healthy hair. This formula eliminates dryness, flaking, and itching, leaving your hair looking fresh and lustrous.

Key Features: The key ingredient in this shampoo is neem, which has antibacterial properties that help to fight dandruff-causing fungi. It also contains a blend of other herbal extracts that nourish the scalp and strengthen the hair.

For whom: This shampoo is suitable for all skin types, making it a great option for anyone struggling with dandruff or looking to maintain a healthy scalp.

Pros: - Controls dandruff effectively - Nourishes and strengthens the hair - Leaves hair looking fresh and lustrous - Suitable for all skin types

Cons: - May not be as effective for severe cases of dandruff - Some users may not enjoy the herbal scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers comprehensive solution for dandruff and dryness issues.	IndiaRetailing
Brand Strength	20	18	Biotique is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Strong demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail4Growth
Competition	10	10	Facing moderate competition from established and new brands in the segment.	ETRetail
Use-case Advantage	5	3	Addresses common hair concerns for all skin types effectively.	BeautyIndia
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Biotique Neem Shampoo well in the Indian anti-dandruff market.