TRESemme Keratin Smooth Shampoo 180ml With Keratin Protein and Argan Oil Salon Like Smooth Hair Up To 72H Frizz Control

0 reviews

Smart Rank ⓘ 79/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

76/100 (3.80/5)

Good value

Strong brand with effective ingredients and competitive pricing, facing stiff competition in growing Indian hair care market.

Platform	Rating	Reviews
amazon	4.2★	31,660
Total / Avg	4.20★	31,660

Consensus: 4.20★ from 31,660 total reviews

Rs.30,000.00 Rs.30,000.00

Best price from

Amazon.in

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin and Argan Oil are popular ingredients in Indian market for smooth and frizz-free hair.	Euromonitor
Brand Strength	20	18	TRESemme is a well-established brand known for quality hair care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	IRI
Competition	10	8	Facing competition from other established brands offering similar keratin-based hair care solutions in India.	Nielsen
Use-case Advantage	5	5	Long-lasting frizz control for up to 72 hours appeals to Indian consumers seeking manageable hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective ingredients and competitive pricing, facing stiff competition in growing Indian hair care market.

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