Olaplex Bond Shampoo - Maintenance

Olaplex No. 4 Bond Maintenance Shampoo is a reparative and moisturizing shampoo that helps to gently cleanse and repair damaged hair.

Key Features: - Formulated with patented OLAPLEX bond-building technology to repair and strengthen hair - Helps to hydrate and nourish hair, leaving it smooth and shiny - Safe for all hair types, including color-treated and chemically processed hair

For whom: - Ideal for those with damaged, brittle, or over-processed hair - Suitable for all hair types and textures

Pros: - Repairs and strengthens hair to improve overall health and appearance - Hydrates and nourishes hair, leaving it soft and manageable - Can help prolong the life of hair color and protect against future damage

Cons: - Some may find the price point to be higher than other shampoos on the market - May not be as moisturizing for extremely dry or damaged hair as some other products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulated to repair and strengthen hair, meeting the needs of Indian consumers	Nielsen
Brand Strength	20	18	Olaplex is a well-known and trusted brand in the hair care industry	Euromonitor
Category Momentum	20	15	High demand for premium hair care products in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to other premium hair care brands in India	Kantar
Competition	10	5	Facing competition from other premium hair care brands entering the Indian market	IRI
Use-case Advantage	5	3	Provides salon-quality results at home, appealing to busy Indian consumers	GfK
Final Market Score	100	76/100 (3.80/5)	Olaplex No 4 Bond Maintenance Shampoo offers a premium solution for repairing and strengthening hair in the competitive Indian market.

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