SoulTree Ayurvedic Kajal Mood Indigo Kajal 006 Blue Shade Enriched with 100 Organic Ghee Almond Oil Camphor Soothe Cool Nourish Eyes 3gm

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SoulTree Ayurvedic Kajal Mood Indigo Kajal 006 Blue Shade Enriched with 100 Organic Ghee Almond Oil Camphor Soothe Cool Nourish Eyes 3gm
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enriched with organic ghee, almond oil & camphor for soothing eye care
  • Unique blue shade for a bold look
  • Suitable for all skin types, especially sensitive eyes
  • Traditional Ayurvedic formula nourishes eyes naturally

Market-Based Score (India)

76/100 (3.80/5)
Good value
SoulTree Ayurvedic Kajal 006 offers a strong blend of natural ingredients and competitive pricing in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,486
Total / Avg 4.20★ 2,486
Consensus: 4.20★ from 2,486 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Smooth application with rich pigmentation
  • Natural ingredients soothe and nourish eyes
  • Long-lasting wear without irritation

⚠️ What to Watch

  • Color may not be as vibrant as expected
  • Can smudge or fade after a few hours
  • Packaging may be less durable
Rs.440.00 Rs.649.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal
Shade Mood Indigo 006
Ingredients 100% Organic Ghee, Almond Oil, Camphor
Weight 3gm
Benefits Soothes, Cools, Nourishes Eyes
Skin Type All Skin Types
Pros Natural ingredients, Bold color, Gentle formula
Cons May smudge in humidity, Not long-lasting
Details

SoulTree Ayurvedic Kajal Mood Indigo Kajal 006 Blue Shade Enriched with 100 Organic Ghee Almond Oil Camphor Soothe Cool Nourish Eyes 3gm

SoulTree Ayurvedic Kajal in the shade Mood Indigo 006 is a unique blue kajal enriched with organic ghee, almond oil, and camphor. This traditional formula is designed to soothe, cool, and nourish the delicate skin around the eyes.

Key Features:
- Enriched with 100% organic ghee, almond oil, and camphor
- Blue shade for a unique and bold look
- Ayurvedic formula to soothe and nourish the eyes

For whom:
This SoulTree kajal is perfect for those looking for a natural and traditional eye makeup option. It is suitable for all skin types and is especially beneficial for those with sensitive eyes.

Pros:
- Natural ingredients provide nourishment to the eyes
- Bold blue shade adds a pop of color to any makeup look
- Traditional Ayurvedic formula is gentle on the eyes

Cons:
- May smudge easily in hot and humid weather
- Some users may prefer a more long-lasting formula

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in organic ingredients aligning with consumer preference for natural cosmetics. Vogue India
Brand Strength 20 18 Established brand known for Ayurvedic products in India. Brand Equity
Category Momentum 20 15 Growing demand for natural beauty products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar Ayurvedic kajal brands in India. Retail360
Competition 10 8 Facing competition from both traditional and new Ayurvedic kajal brands in India. Beauty Insider
Use-case Advantage 5 5 Offers soothing and nourishing properties for eyes, appealing to health-conscious consumers. Cosmopolitan
Final Market Score 100 76/100 (3.80/5) SoulTree Ayurvedic Kajal 006 offers a strong blend of natural ingredients and competitive pricing in the Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in organic ingredients aligning with consumer preference for natural cosmetics.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand known for Ayurvedic products in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural beauty products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar Ayurvedic kajal brands in India.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both traditional and new Ayurvedic kajal brands in India.
    Sources: Beauty Insider
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers soothing and nourishing properties for eyes, appealing to health-conscious consumers.
    Sources: Cosmopolitan
Summary
SoulTree Ayurvedic Kajal 006 offers a strong blend of natural ingredients and competitive pricing in the Indian market.

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Rs.440.00 Rs.649.00