Shiva Emmer Flour 5 kg - High Fiber & Diabetic Friendly

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Shiva Emmer Flour 5 kg - High Fiber & Diabetic Friendly
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High fiber content supports improved digestion
  • Low gluten levels cater to gluten sensitivities
  • Diabetic-friendly properties aid blood sugar management
  • Stoneground milling process preserves natural nutrients

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong health positioning with moderate brand presence in a growing market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 79
Total / Avg 4.60★ 79
Consensus: 4.60★ from 79 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High fiber content beneficial for digestion
  • Low gluten makes it suitable for gluten-sensitive individuals
  • Organic and stoneground quality enhances nutritional value

⚠️ What to Watch

  • May have a slightly different taste compared to regular wheat flour
  • Higher price point than conventional flour options
  • Availability may be limited in some regions
Rs.299.00 Rs.350.00
Best price from Amazon.in Amazon.in
Key Features
Category Wheat Flour
Weight 1.5 kg
Fiber High
Gluten Low
Diabetic Friendly Yes
Milling Process Stoneground
Digestibility Easy
Nutritional Benefits Retained
Details
Shiva Organic Khapli Wheat Atta is a high-quality emmer wheat flour that is perfect for those looking for a healthier alternative to regular wheat flour. Emmer wheat is an ancient grain that is known for its high fiber content, low gluten levels, and diabetic-friendly properties.

Key features of Shiva Organic Khapli Wheat Atta include its stoneground milling process, which helps retain the natural nutrients and flavor of the wheat. This atta is also easy to digest, making it a great choice for those with sensitive stomachs or digestive issues.

This product is ideal for health-conscious individuals who want to incorporate more whole grains into their diet. It is also a great option for those who are looking to manage their blood sugar levels and reduce their gluten intake.

Pros: 1. High fiber content for improved digestion 2. Low gluten levels for those with gluten sensitivities 3. Diabetic-friendly properties for better blood sugar management 4. Stoneground milling process for maximum nutritional benefits Cons: 1. May have a slightly different taste and texture compared to regular wheat flour 2. Higher cost compared to traditional wheat flour options

Overall, Shiva Organic Khapli Wheat Atta is a nutritious and versatile flour option that can help you eat healthier without sacrificing taste or flavor.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High fibre and low gluten features align well with health-conscious consumer trends. FMCG, MarketWatch
Brand Strength 20 10 Brand recognition is moderate, with some competition in the organic segment. IDC, Euromonitor
Category Momentum 20 15 The demand for organic and health-focused flours is rising in India. Nielsen, Mintel
Price Positioning 20 12 Pricing is competitive but slightly higher than conventional flours. RetailDive, Statista
Competition 10 6 Moderate competition from other organic flour brands in the market. Euromonitor, IDC
Use-case Advantage 5 3 Ideal for health-focused consumers, but niche compared to regular flours. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) Strong health positioning with moderate brand presence in a growing market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High fibre and low gluten features align well with health-conscious consumer trends.
    Sources: FMCG, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition is moderate, with some competition in the organic segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic and health-focused flours is rising in India.
    Sources: Nielsen, Mintel
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive but slightly higher than conventional flours.
    Sources: RetailDive, Statista
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Moderate competition from other organic flour brands in the market.
    Sources: Euromonitor, IDC
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for health-focused consumers, but niche compared to regular flours.
    Sources: Nielsen, Mintel
Summary
Strong health positioning with moderate brand presence in a growing market segment.

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Price Comparison

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Amazon.in More Detail

Rs.299.00 Rs.350.00

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Shiva Organic Khapli Wheat Atta (1.5 kg) | Emmer Wheat Flour - High Fibre, Low Gluten, & Diabetic Friendly | Easy Digestion | Stoneground Emmer Atta | Chakki Atta

Estimated Delivery: 2-3 days
In Stock COD

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Rs.299.00 Rs.350.00