Pillsbury Soft Wheat Atta - 1kg

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Pillsbury Soft Wheat Atta - 1kg
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% whole wheat atta for a healthy diet
  • Stay soft for up to 6 hours after preparation
  • Convenient 1kg pack size for easy storage
  • Affordable price at only 62.0000 INR per pack

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product with good market fit and competitive pricing in the flour segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 27,253
Total / Avg 4.30★ 27,253
Consensus: 4.30★ from 27,253 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and 100% pure wheat atta
  • Maintains softness for up to 6 hours after cooking
  • Easy to work with for making various Indian breads

⚠️ What to Watch

  • Some users reported a slightly coarse texture
  • Price may be higher compared to local brands
  • Occasional packaging issues leading to spillage
Rs.62.00 Rs.62.00
Best price from Amazon.in Amazon.in
Key Features
Category Whole Wheat Atta
Nutritional Value High
Fiber Content Rich
Softness Duration Upto 6 hours
Quality Superior
Taste Excellent
Ideal For Health-conscious families
Price 62.0000
Details
About Product:

Pillsbury Chakki Fresh Whole Wheat Atta is made from 100% whole wheat grains, ensuring high nutritional value and fiber content. It is known for its superior quality and taste, making it a popular choice among households.

Key Features:

- Made from 100% whole wheat grains
- Upto 6 hours of softness
- Rich in fiber and nutrients
- Superior quality and taste

For whom:

Pillsbury Chakki Fresh Whole Wheat Atta is suitable for individuals who prefer a healthier alternative to regular atta. It is ideal for families looking to incorporate more whole wheat in their diet without compromising on taste.

Pros:

- High nutritional value
- Soft and fluffy rotis for up to 6 hours
- Easy to digest

Cons:

- Slightly higher price compared to regular atta brands
- Availability may be limited in certain areas

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Key features like 100% wheat and softness resonate well with consumers. Euromonitor
Brand Strength 20 10 Established brand with strong consumer trust in flour category. Nielsen
Category Momentum 20 15 Growing demand for whole wheat products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar whole wheat atta brands. Kantar
Competition 10 6 Facing competition from local and national brands offering similar products. IRI
Use-case Advantage 5 5 Versatile atta suitable for various Indian breads and dishes. GfK
Final Market Score 100 66/100 (3.30/5) Strong product with good market fit and competitive pricing in the flour segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Key features like 100% wheat and softness resonate well with consumers.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with strong consumer trust in flour category.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for whole wheat products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar whole wheat atta brands.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and national brands offering similar products.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile atta suitable for various Indian breads and dishes.
    Sources: GfK
Summary
Strong product with good market fit and competitive pricing in the flour segment.

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Price Comparison

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Pillsbury Chakki Fresh Whole Wheat Atta | 100% Wheat Atta| Upto 6 hours of Softness| 1kg

Estimated Delivery: 2-3 days
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