Fortune Fresh Atta 5kg 5 kg

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Fortune Chakki Fresh Atta, 5 kg, perfect for making soft and fluffy rotis
100% Atta, 0% Maida ensures high quality and nutritious flour for your family
Affordable price of $268.0000 for a 5 kg pack, great value for money
Convenient packaging makes it easy to store and use in your kitchen

Market-Based Score (India)

66/100 (3.30/5)

Decent

Fortune Chakki Fresh Atta offers a balanced mix of quality, value, and health benefits in the competitive Indian staples market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	16,892
Total / Avg	4.40★	16,892

Consensus: 4.40★ from 16,892 total reviews

Rs.222.00 Rs.268.00

Best price from

Amazon.in

Key Features

Category	Atta
Weight	5 kg
Ingredients	100% whole wheat grains
Fiber Content	High
Taste	Freshly ground
Health Benefits	Rich in nutrients and fiber
Maida	0%

Details

Key Features: - Made from 100% whole wheat grains - High fiber content for better digestion - Freshly ground for a better taste and aroma - No added maida for a healthier option

For whom: - Health-conscious individuals looking for a pure and natural atta option - Families who prioritize quality and taste in their daily meals

Pros: - Rich in nutrients and fiber - Freshly ground for better taste - No added maida for a healthier option

Cons: - Packaging size may be too large for some smaller households - May be more expensive compared to regular atta options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100% Atta, 0% Maida aligns with health-conscious trend	Euromonitor
Brand Strength	20	10	Established brand with strong consumer trust	Nielsen
Category Momentum	20	15	Growing demand for traditional Indian staples	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products	GfK
Competition	10	6	Facing strong competition from local and national brands	IRI
Use-case Advantage	5	5	Versatile for various Indian breads and dishes	Kantar
Final Market Score	100	66/100 (3.30/5)	Fortune Chakki Fresh Atta offers a balanced mix of quality, value, and health benefits in the competitive Indian staples market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: 100% Atta, 0% Maida aligns with health-conscious trend

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with strong consumer trust

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional Indian staples

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar products

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing strong competition from local and national brands

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile for various Indian breads and dishes

Sources: Kantar

Summary

Fortune Chakki Fresh Atta offers a balanced mix of quality, value, and health benefits in the competitive Indian staples market.

Quick Compare

Fortune Fresh Atta 5kg 5 kg

Rs.268.00

⭐ Reviews Summary

✅ What Users Love

High quality with no maida, pure whole wheat flour.
Freshness and fine texture enhance baking and cooking.
Good value for money in a convenient 5 kg pack.

⚠️ What to Watch

Some users report inconsistent quality between batches.
Packaging may not be sturdy enough for long-term storage.
A few customers find the flour to be too coarse for certain recipes.

Aashirvaad Multigrain Atta 1kg

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

Spacious compartments with deep pouches
Great value for money
Comfortable for office/college/travel

⚠️ What to Watch

Zippers/straps feel less durable than premium brands
Materials look basic/plain
Threads may fray with heavy use

Fortune Chana Dal Flour 1kg 1 kg

Rs.169.00

⭐ Reviews Summary

✅ What Users Love

High quality and fine texture for cooking
Versatile ingredient for various recipes
Good value for the quantity offered

⚠️ What to Watch

Some customers reported packaging issues
Occasional complaints about freshness
Limited availability in certain regions

Tata Sampann Green Moong Dal Whole 500gm

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

High quality and freshness of the dal
Good source of protein and nutrients
Versatile for various recipes and cuisines

⚠️ What to Watch

Higher price compared to other brands
Occasional issues with packaging integrity
Longer cooking time than polished varieties

Where to Buy

BigBasket

₹220.00

1-2 days · ⭐ 4.3/5

Buy

Amazon India

₹250.00

2-4 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹230.00

N/A · ⭐ 4/5

More Megastore

₹240.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	220.00	1-2 days	4.3/5	Buy Now
Amazon India	250.00	2-4 days	4.2/5	Buy Now
Reliance Fresh	230.00	N/A	4/5	-
More Megastore	240.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Fortune Chakki Fresh Atta, 5 kg, 100% Atta 0% Maida Estimated Delivery: 2-3 days In Stock	Rs.222.00 Rs.268.00 COD	GO TO STORE GO TO STORE
Fortune Chakki Fresh Atta, 5 kg, 100% Atta 0% Maida Estimated Delivery: 2-3 days In Stock COD