Fortune Fresh Atta 10kg 10 kg

0 reviews
Fortune Fresh Atta 10kg 10 kg
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Fortune Chakki Fresh Atta, 10 kg, 100% Atta 0% Maida for wholesome meals
  • High-quality atta for soft rotis and delicious breads
  • Great value for money with a 10 kg pack size
  • Trusted brand ensuring purity and authenticity

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fortune Chakki Fresh Atta scores well in key factors for the Indian atta market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 17,725
Total / Avg 4.30★ 17,725
Consensus: 4.30★ from 17,725 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality, 100% whole wheat flour with no maida.
  • Freshness and taste are consistently praised by users.
  • Good value for money with a large 10 kg pack.

⚠️ What to Watch

  • Some customers report issues with packaging integrity.
  • Occasional complaints about graininess in texture.
  • Limited availability in certain regions.
Rs.439.00 Rs.531.00
Best price from Amazon.in Amazon.in
Key Features
Category Wheat Flour
Weight 10 kg
Type 100% Whole Wheat
Additives 0% Maida
Processing Stone-ground
Nutritional Benefits Rich in fiber and essential nutrients
Flavor Natural flavor and aroma of wheat
Ideal For Roti, Chapati, Cooking, Baking
Details
- Fortune Chakki Fresh Atta is a premium quality wheat flour that is made from the finest quality wheat grains.

- Key Features: 1. 100% whole wheat atta, with no added maida. 2. Stone-ground flour for a traditional texture and taste. 3. Rich in fiber and essential nutrients. 4. Retains the natural flavor and aroma of wheat.

- For whom: Ideal for individuals looking for a healthier option for their daily roti or chapati. Also suitable for those who prefer traditional stone-ground flour for their cooking and baking needs.

- Pros: 1. High-quality wheat flour that is free from any added chemicals or preservatives. 2. Stone-ground process retains the nutritional value of the wheat grains. 3. Fresh and natural taste that enhances the flavor of your dishes. - Cons: 1. Priced slightly higher compared to regular wheat flour options. 2. Availability may be limited in certain regions or stores.

Overall, Fortune Chakki Fresh Atta is a reliable choice for those who prioritize quality and health in their everyday cooking.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% atta and 0% maida align with health-conscious consumer preferences. Hindu Business Line, Financial Express
Brand Strength 20 15 Fortune is a trusted brand known for quality atta products. Economic Times, Livemint
Category Momentum 20 10 Growing demand for traditional atta in Indian households. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium atta brands. Business Today, The Hindu
Competition 10 6 Facing competition from local chakki atta mills and national brands. Outlook India, The Tribune
Use-case Advantage 5 5 Versatile for making chapatis, puris, and other Indian breads. India Today
Final Market Score 100 66/100 (3.30/5) Fortune Chakki Fresh Atta scores well in key factors for the Indian atta market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% atta and 0% maida align with health-conscious consumer preferences.
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Fortune is a trusted brand known for quality atta products.
    Sources: Economic Times, Livemint
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for traditional atta in Indian households.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium atta brands.
    Sources: Business Today, The Hindu
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local chakki atta mills and national brands.
    Sources: Outlook India, The Tribune
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for making chapatis, puris, and other Indian breads.
    Sources: India Today
Summary
Fortune Chakki Fresh Atta scores well in key factors for the Indian atta market.

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Where to Buy

BigBasket
₹360.00
1-2 days · ⭐ 4.2/5
Buy
Grofers
₹370.00
2-3 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹380.00
N/A · ⭐ 4.3/5
-
More Megastore
₹375.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
360.00 1-2 days 4.2/5 Buy Now
Grofers
370.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
380.00 N/A 4.3/5 -
More Megastore
375.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.439.00 Rs.531.00

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Fortune Chakki Fresh Atta, 10 kg, 100% Atta 0% Maida

Estimated Delivery: 2-3 days
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Rs.439.00 Rs.531.00