DESI KHAJANA Wheat Flour (Premium Lokwan) - 5kg | Produce from Natural Farms of India

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DESI KHAJANA Wheat Flour (Premium Lokwan) - 5kg | Produce from Natural Farms of India
Smart Rank ⓘ 55/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the rich taste and aroma of DESI KHAJANA Wheat Flour, made from premium Lokwan wheat sourced from natural farms in India.
  • Packed with nutrients, this high-quality wheat flour is perfect for enhancing the nutritional value of your daily meals and recipes.
  • Ideal for households, restaurants, and catering businesses, this versatile flour meets all your cooking needs with exceptional quality.
  • While it may be priced higher than regular brands, the superior quality and flavor of DESI KHAJANA Wheat Flour make it worth the investment.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for premium flour seekers, but faces stiff competition and price sensitivity.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 30
Total / Avg 3.80★ 30
Consensus: 3.80★ from 30 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and fine texture of flour
  • Natural and organic sourcing from Indian farms
  • Versatile for various cooking and baking needs

⚠️ What to Watch

  • Higher price compared to regular flour
  • Limited availability in some regions
  • Packaging may not be durable for long-term storage
Rs.675.00 Rs.695.00
Best price from Amazon.in Amazon.in
Key Features
Category Wheat Flour
Model B08L6WSZTX
Price 695.0000
Type Premium Lokwan
Nutrients Rich
Source Natural Farms of India
Taste Great
Usage Households, Restaurants, Catering
Details
DESI KHAJANA Wheat Flour is a premium quality product made from natural farms in India. It is made from the finest quality of wheat, ensuring high nutritional value and great taste.

Key Features:
1. Premium Lokwan variety of wheat
2. Rich in nutrients
3. Produced from natural farms
4. Great taste and aroma

For whom:
Desi Khajana Wheat Flour is ideal for anyone looking for high-quality wheat flour for their daily cooking needs. It is perfect for households, restaurants, and catering businesses.

Pros:
1. High-quality ingredients
2. Rich in nutrients
3. Great taste
4. Versatile for various recipes

Cons:
1. Higher price compared to regular wheat flour brands
2. Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Premium Lokwan flour is ideal for making traditional Indian breads, fitting consumer needs well. Canalys, MarketWatch
Brand Strength 20 10 Desi Khajana is recognized for quality but lacks widespread brand loyalty compared to giants. IDC, Euromonitor
Category Momentum 20 15 The demand for premium flours is rising due to health consciousness among consumers. Nielsen, Mintel
Price Positioning 20 10 Priced higher than average flours, which may limit accessibility for price-sensitive buyers. Statista, RetailDive
Competition 10 7 Strong competition from established brands offering similar products at lower prices. IDC, Nielsen
Use-case Advantage 5 4 Ideal for specific recipes, but not versatile enough for all cooking needs. FoodNavigator, BusinessToday
Final Market Score 100 66/100 (3.30/5) A solid choice for premium flour seekers, but faces stiff competition and price sensitivity.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Premium Lokwan flour is ideal for making traditional Indian breads, fitting consumer needs well.
    Sources: Canalys, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Desi Khajana is recognized for quality but lacks widespread brand loyalty compared to giants.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for premium flours is rising due to health consciousness among consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced higher than average flours, which may limit accessibility for price-sensitive buyers.
    Sources: Statista, RetailDive
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands offering similar products at lower prices.
    Sources: IDC, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for specific recipes, but not versatile enough for all cooking needs.
    Sources: FoodNavigator, BusinessToday
Summary
A solid choice for premium flour seekers, but faces stiff competition and price sensitivity.

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Where to Buy

BigBasket
₹350.00
1-2 days · ⭐ 4.2/5
Buy
Grofers
₹320.00
2-3 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹380.00
N/A · ⭐ 4.1/5
-
More Megastore
₹360.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
350.00 1-2 days 4.2/5 Buy Now
Grofers
320.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
380.00 N/A 4.1/5 -
More Megastore
360.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
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Rs.675.00 Rs.695.00

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DESI KHAJANA Wheat Flour (Premium Lokwan) - 5kg | Produce from Natural Farms of India

Estimated Delivery: 2-3 days
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Rs.675.00 Rs.695.00