RENEE Hard Black Kajal Pen with Sharpener 24 Hrs Stay Long Lasting Super Black Kajal Pencil Matte Finish Rich Color Payoff Smudge Water Proof One Swipe Application Formula 0 35gm

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RENEE Hard Black Kajal Pen with Sharpener 24 Hrs Stay Long Lasting Super Black Kajal Pencil Matte Finish Rich Color Payoff Smudge Water Proof One Swipe Application Formula 0 35gm
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get intense, smoldering eyes that won't budge with this 24-hour stay kajal pen
  • Enjoy a matte finish and rich color payoff that lasts all day with one swipe
  • Smudge-proof and water-proof formula ensures your eye makeup stays put
  • Convenient sharpener included for precise application and long-lasting wear

Market-Based Score (India)

76/100 (3.80/5)
Good value
Renée Hard Black Kajal Pen is well-positioned in the Indian market with its long-lasting, smudge-proof formula and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 2,453
Total / Avg 4.00★ 2,453
Consensus: 4.00★ from 2,453 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting wear up to 24 hours
  • Intense black color with matte finish
  • Easy application with one swipe formula

⚠️ What to Watch

  • Can smudge or fade after extended wear
  • May irritate sensitive eyes
  • Sharpener quality could be improved
Rs.290.00 Rs.349.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal Pen
Model B0BSS28FCM
Price 199.0000
Long Lasting 24 Hrs Stay
Finish Matte
Color Payoff Rich Black
Water Proof Yes
Smudge Proof Yes
Application One Swipe
Includes Sharpener Yes
Details

RENEE Hard Black Kajal Pen with Sharpener 24 Hrs Stay Long Lasting Super Black Kajal Pencil Matte Finish Rich Color Payoff Smudge Water Proof One Swipe Application Formula 0 35gm

The RENEE Hard Black Kajal Pen is a must-have beauty product for anyone looking to achieve a bold and dramatic eye makeup look. This kajal pencil is designed to provide long-lasting wear, with a stay power of up to 24 hours. The rich matte finish and intense black color payoff make it perfect for creating striking eye looks.

This kajal pencil comes with a sharpener, ensuring that you always have a precise tip for easy and seamless application. The smudge-proof and water-proof formula means that your eye makeup will stay in place all day, without any smudging or fading. The one swipe application formula makes it quick and easy to achieve a perfect look.

The RENEE Hard Black Kajal Pen is suitable for anyone who loves to experiment with different eye makeup looks and wants a reliable product that will stay put all day. Whether you're going for a subtle everyday look or a bold and dramatic evening look, this kajal pencil has got you covered.

Pros: - Long-lasting wear - Intense black color payoff - Smudge-proof and water-proof formula - Comes with a sharpener for precise application - Easy one swipe application formula Cons: - May need to be sharpened frequently for a precise tip

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product offers key features like 24-hour stay, smudge-proof, and waterproof, aligning with market preferences. Euromonitor
Brand Strength 20 18 Renée is a trusted brand known for quality cosmetics in India. Brandwatch
Category Momentum 20 15 Growing demand for long-lasting kajal products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar long-lasting kajal products in the market. Retail360
Competition 10 8 Facing competition from established kajal brands offering similar long-lasting and smudge-proof products. Cosmetics Business
Use-case Advantage 5 5 One-swipe application formula provides convenience for daily use. Vogue
Final Market Score 100 76/100 (3.80/5) Renée Hard Black Kajal Pen is well-positioned in the Indian market with its long-lasting, smudge-proof formula and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product offers key features like 24-hour stay, smudge-proof, and waterproof, aligning with market preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Renée is a trusted brand known for quality cosmetics in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting kajal products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar long-lasting kajal products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established kajal brands offering similar long-lasting and smudge-proof products.
    Sources: Cosmetics Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: One-swipe application formula provides convenience for daily use.
    Sources: Vogue
Summary
Renée Hard Black Kajal Pen is well-positioned in the Indian market with its long-lasting, smudge-proof formula and competitive pricing.

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