OGX Strength Length Keratin Oil Fortifying Anti Frizz Shampoo for Damaged Hair Split Ends with Keratin Proteins Argan Oil Paraben Free Sulfate Free Surfactants 385ml

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OGX Strength Length Keratin Oil Fortifying Anti Frizz Shampoo for Damaged Hair Split Ends with Keratin Proteins Argan Oil Paraben Free Sulfate Free Surfactants 385ml
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthens and fortifies damaged hair with keratin proteins and argan oil
  • Combat frizz effectively with this paraben and sulfate-free shampoo
  • Ideal for individuals with damaged hair and split ends seeking hair health
  • Suitable for all hair types, including chemically treated hair

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the premium shampoo segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 3,823
Total / Avg 4.40★ 3,823
Consensus: 4.40★ from 3,823 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in reducing frizz and improving hair texture
  • Contains nourishing ingredients like keratin and argan oil
  • Paraben-free and sulfate-free, appealing to health-conscious consumers

⚠️ What to Watch

  • Some users report it can leave hair feeling heavy or greasy
  • May not provide enough moisture for very dry or damaged hair
  • Scent may be too strong for some users
Rs.239.00 Rs.330.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Shampoo
Key Ingredients Keratin Proteins, Argan Oil
Formulation Paraben-Free, Sulfate-Free
Volume 385ml
Benefits Strengthens, Fortifies, Reduces Frizz
Target Hair Type Damaged Hair, Split Ends
Pros Nourishing, Improves Texture
Cons Overwhelming Scent, Heavy for Fine Hair
Details

OGX Strength Length Keratin Oil Fortifying Anti Frizz Shampoo for Damaged Hair Split Ends with Keratin Proteins Argan Oil Paraben Free Sulfate Free Surfactants 385ml

This OGX shampoo is specifically formulated to strengthen and fortify damaged hair and split ends. It contains keratin proteins and argan oil to help nourish and repair hair, leaving it smoother and healthier-looking.

Key Features:
- Formulated with keratin proteins and argan oil
- Helps strengthen and fortify damaged hair and split ends
- Paraben-free and sulfate-free surfactants
- Leaves hair smooth, shiny, and healthy-looking

This shampoo is perfect for those with damaged hair and split ends looking to improve the overall health and appearance of their hair. Whether you have chemically processed hair, heat-damaged hair, or just want to strengthen your strands, this shampoo is a great choice.

Pros:
- Nourishing ingredients like keratin and argan oil
- Helps reduce frizz and improve hair texture
- Free of potentially harmful chemicals like parabens and sulfates

Cons:
- Some users may find the scent overwhelming
- May be too heavy for those with very fine hair

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Keratin oil and argan oil are popular ingredients in Indian market for hair care products. Nielsen
Brand Strength 20 18 OGX is a well-known brand with a loyal customer base in India. Euromonitor
Category Momentum 20 15 Strong growth in premium shampoo segment in India. Mintel
Price Positioning 20 15 Competitively priced compared to similar premium shampoos in India. Kantar
Competition 10 5 Facing strong competition from other premium hair care brands in India. IRI
Use-case Advantage 5 3 Addresses common hair issues like split ends and frizz, meeting Indian consumer needs. GfK
Final Market Score 100 76/100 (3.80/5) Strong contender in the premium shampoo segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Keratin oil and argan oil are popular ingredients in Indian market for hair care products.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: OGX is a well-known brand with a loyal customer base in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in premium shampoo segment in India.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar premium shampoos in India.
    Sources: Kantar
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from other premium hair care brands in India.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses common hair issues like split ends and frizz, meeting Indian consumer needs.
    Sources: GfK
Summary
Strong contender in the premium shampoo segment in India.

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Price Comparison

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Amazon.in More Detail

Rs.239.00 Rs.330.00

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Rs.239.00 Rs.330.00