Wella Professionals Fusion Intense Repair Shampoo For Damaged Frizzy Hair 250 ml With Silk Amino Acids Micronized Lipids Vegan Cruelty free

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Revitalize your damaged, frizzy hair with Wella Professionals Fusion Intense Repair Shampoo, designed to restore strength and shine.
  • Enriched with silk amino acids and micronized lipids, this shampoo deeply nourishes and repairs hair from within for lasting results.
  • Choose a shampoo that aligns with your values; this product is vegan and cruelty-free, perfect for ethical beauty enthusiasts.
  • Ideal for anyone facing hair damage from styling or environmental factors, this shampoo offers a powerful repair treatment for healthier hair.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned premium shampoo for damaged hair in a competitive Indian market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 3,802
Total / Avg 4.30★ 3,802
Consensus: 4.30★ from 3,802 total reviews
Rs.950.00 Rs.1,159.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Wella Professionals Fusion Intense Repair Shampoo
Volume 250 ml
Key Ingredients Silk Amino Acids, Micronized Lipids
Vegan Yes
Cruelty-free Yes
Target Hair Type Damaged, Frizzy Hair
Repair Formula Intense Repair
Details

Wella Professionals Fusion Intense Repair Shampoo For Damaged Frizzy Hair 250 ml With Silk Amino Acids Micronized Lipids Vegan Cruelty free

About Product: Wella Professionals Fusion Intense Repair Shampoo is specially formulated for damaged and frizzy hair. It contains silk amino acids and micronized lipids to help repair and strengthen hair from within. This shampoo is vegan and cruelty-free, making it a great choice for those who are conscious about ethical beauty products.

Key Features: - Intense repair formula for damaged hair - Contains silk amino acids and micronized lipids - Vegan and cruelty-free - Helps to strengthen and nourish hair from within

For whom: This shampoo is suitable for anyone with damaged or frizzy hair looking for a powerful repair treatment. Whether your hair has been damaged from heat styling, color treatments, or environmental factors, Wella Professionals Fusion Intense Repair Shampoo can help restore it to its former healthy state.

Pros: - Intense repair formula for damaged hair - Contains nourishing ingredients like silk amino acids and micronized lipids - Vegan and cruelty-free - Strengthens and nourishes hair from within

Cons: - May be too heavy for those with fine or oily hair types - Some users may find the scent too strong

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Contains Silk Amino Acids and Micronized Lipids, meeting consumer demand for advanced hair repair ingredients GfK, Nielsen
Brand Strength 20 18 Wella Professionals is a well-established and trusted brand in India Brandwatch, Kantar
Category Momentum 20 15 Growing demand for premium hair care products in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to other premium hair repair shampoos in the market IRI, Retail360
Competition 10 0 Intense competition in the premium hair care segment requires continuous innovation and marketing efforts Frost & Sullivan, RetailWire
Use-case Advantage 5 3 Specifically formulated for damaged and frizzy hair, addressing a common consumer need in India Spire Research, Insights Success
Final Market Score 100 66/100 (3.30/5) Well-positioned premium shampoo for damaged hair in a competitive Indian market
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Contains Silk Amino Acids and Micronized Lipids, meeting consumer demand for advanced hair repair ingredients
    Sources: GfK, Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wella Professionals is a well-established and trusted brand in India
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other premium hair repair shampoos in the market
    Sources: IRI, Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the premium hair care segment requires continuous innovation and marketing efforts
    Sources: Frost & Sullivan, RetailWire
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Specifically formulated for damaged and frizzy hair, addressing a common consumer need in India
    Sources: Spire Research, Insights Success
Summary
Well-positioned premium shampoo for damaged hair in a competitive Indian market

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Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.950.00 Rs.1,159.00

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Estimated Delivery: 2-3 days
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Rs.950.00 Rs.1,159.00