OGX Organix Anti Breakage Keratin Oil Shampoo 385ml

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OGX Organix Anti Breakage Keratin Oil Shampoo 385ml
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthens and repairs hair from within, reducing breakage and improving texture
  • Provides deep hydration and shine for softer, more manageable hair
  • Ideal for those with dry, damaged, or brittle hair, or who use heat styling tools
  • Suitable for all hair types seeking overall health and improved appearance

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature alignment position OGX Organix Anti Breakage Keratin Oil Shampoo well in the competitive Indian shampoo market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 3,238
Total / Avg 4.30★ 3,238
Consensus: 4.30★ from 3,238 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Strengthens hair and reduces breakage
  • Leaves hair feeling soft and smooth
  • Pleasant scent that lingers

⚠️ What to Watch

  • May cause buildup on hair over time
  • Not suitable for all hair types, particularly oily hair
  • Some users experienced dryness after use
Rs.1,609.00 Rs.2,500.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name OGX Organix Anti-Breakage Keratin Oil Shampoo
Volume 385ml
Key Ingredients Keratin, Argan Oil
Benefits Strengthens hair, Prevents breakage, Restores damaged strands
Suitable For All hair types and textures
Pros Improves hair health, Adds shine
Cons Higher price point, Scent may not appeal to everyone
Details

OGX Organix Anti Breakage Keratin Oil Shampoo 385ml

is a nourishing shampoo that helps to strengthen and fortify hair to prevent breakage. This shampoo is infused with keratin proteins and argan oil to help restore and protect damaged hair.

Key features of this shampoo include its ability to help prevent breakage, strengthen hair, and restore damaged strands. The keratin proteins work to reinforce the hair shaft, while the argan oil adds moisture and shine.

This shampoo is ideal for anyone with weak, brittle, or damaged hair who is looking to improve the overall health and strength of their hair. It is suitable for all hair types and textures.

Pros of this shampoo include its ability to strengthen and fortify hair, improve overall hair health, and add shine. Cons may include the price point, as it is a higher-end product, and the scent may not be to everyone's liking.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Keratin oil and anti-breakage properties align with current consumer preferences in India. Nielsen
Brand Strength 20 18 OGX is a well-established brand with a loyal customer base in India. Euromonitor
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar premium shampoos in the Indian market. Kantar
Competition 10 5 Facing strong competition from other premium hair care brands in India. IRI
Use-case Advantage 5 3 Addresses common hair breakage issues faced by Indian consumers. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature alignment position OGX Organix Anti Breakage Keratin Oil Shampoo well in the competitive Indian shampoo market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Keratin oil and anti-breakage properties align with current consumer preferences in India.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: OGX is a well-established brand with a loyal customer base in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar premium shampoos in the Indian market.
    Sources: Kantar
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from other premium hair care brands in India.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses common hair breakage issues faced by Indian consumers.
    Sources: GfK
Summary
Strong brand and feature alignment position OGX Organix Anti Breakage Keratin Oil Shampoo well in the competitive Indian shampoo market.

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Price Comparison

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Rs.1,609.00 Rs.2,500.00

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Rs.1,609.00 Rs.2,500.00