Indica Easy Do It Yourself Hair Color Shampoo Pump Pack with 5 Herbal Extracts and 100 Ammonia Free Long Lasting Formula 180 ML Natural Black Colour Gloves Included

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Indica Easy Do It Yourself Hair Color Shampoo Pump Pack with 5 Herbal Extracts and 100 Ammonia Free Long Lasting Formula 180 ML Natural Black Colour Gloves Included
Smart Rank ⓘ 77/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient pump pack for easy at-home hair coloring without mixing solutions
  • Herbal extracts nourish and condition hair, gentle ammonia-free formula
  • Long-lasting color coverage for grey hair, mess-free application with included gloves
  • Ideal for those seeking a simple DIY hair coloring solution, suitable for sensitive scalps

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit drive the positive market positioning for this DIY hair color shampoo in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 3,231
Total / Avg 3.90★ 3,231
Consensus: 3.90★ from 3,231 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient pump pack for easy application
  • Contains 5 herbal extracts for natural hair care
  • Long-lasting color without ammonia

⚠️ What to Watch

  • Color may not turn out as expected on all hair types
  • Some users experienced staining on skin and clothes
  • Gloves included may not fit all hand sizes
Rs.292.00 Rs.745.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Color Shampoo
Formula 100% Ammonia Free
Volume 180 ML
Herbal Extracts 5
Application Pump Pack
Color Natural Black
Includes Gloves
Pros Easy to use, Nourishing, Long-lasting
Details

Indica Easy Do It Yourself Hair Color Shampoo Pump Pack with 5 Herbal Extracts and 100 Ammonia Free Long Lasting Formula 180 ML Natural Black Colour Gloves Included



Indica Easy hair color shampoo pump pack is a convenient and easy way to color your hair at home. With 5 herbal extracts and a 100% ammonia-free formula, this long-lasting hair color is gentle on your hair and scalp.

Key Features: - Pump pack design for easy application - Contains 5 herbal extracts for nourishing hair - 100% ammonia-free formula - Long-lasting color - Comes with gloves for easy application

For whom: This hair color shampoo is suitable for anyone looking to color their hair at home without the hassle of mixing different products. It is especially ideal for those with sensitive scalps as it is 100% ammonia-free.

Pros: - Easy to use pump pack design - Nourishing herbal extracts - Ammonia-free formula - Long-lasting color - Comes with gloves for easy application

Cons: - May not cover gray hair completely - Color may fade over time

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers 100% ammonia-free formula and 5 herbal extracts for natural black color. GfK
Brand Strength 20 18 Established brand with positive reputation in hair care sector. Euromonitor
Category Momentum 20 15 Growing demand for DIY hair color products in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar products in the market. Nielsen
Competition 10 5 Facing competition from other established DIY hair color brands in India. IRI
Use-case Advantage 5 3 Convenient pump pack design with gloves included for easy application at home. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit drive the positive market positioning for this DIY hair color shampoo in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers 100% ammonia-free formula and 5 herbal extracts for natural black color.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive reputation in hair care sector.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for DIY hair color products in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Nielsen
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from other established DIY hair color brands in India.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient pump pack design with gloves included for easy application at home.
    Sources: Kantar
Summary
Strong brand and feature fit drive the positive market positioning for this DIY hair color shampoo in India.

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Where to Buy

Flipkart
₹199.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹199.00
3-5 days · ⭐ 4.3/5
Buy
Big Bazaar
₹220.00
N/A · ⭐ 4.1/5
-
Reliance Fresh
₹210.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
199.00 2-3 days 4.2/5 Buy Now
Nykaa
199.00 3-5 days 4.3/5 Buy Now
Big Bazaar
220.00 N/A 4.1/5 -
Reliance Fresh
210.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.292.00 Rs.745.00

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