Moroccanoil Volume Shampoo 250 ml

0 reviews
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Adds volume and body to fine or thin hair
  • Strengthens and nourishes with argan oil
  • Sulfate, phosphate, and paraben-free formula
  • Leaves hair with a beautiful shine and fresh scent

Market-Based Score (India)

76/100 (3.80/5)
Good value
Moroccanoil Volume Shampoo 250 ml holds strong potential in the premium shampoo segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 6,061
Total / Avg 4.20★ 6,061
Consensus: 4.20★ from 6,061 total reviews
Rs.285.00 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Moroccanoil Volume Shampoo
Volume 250 ml
Key Features Gently cleanses, adds volume, enriched with argan oil
Suitable For All hair types, safe for color-treated hair
Pros Lightweight formula, leaves hair clean and refreshed
Cons Strong scent, higher price compared to others
Details

Moroccanoil Volume Shampoo 250 ml

Moroccanoil Volume Shampoo is a lightweight formula that gently cleanses and adds volume to fine or limp hair. Enriched with antioxidant-rich argan oil and revitalizing nutrients, this shampoo leaves hair full of body and shine.

Key Features:
- Gently cleanses and adds volume to fine or limp hair
- Enriched with argan oil and revitalizing nutrients
- Leaves hair full of body and shine

For whom:
This shampoo is perfect for those with fine or limp hair looking to add volume and body to their hair. It is suitable for all hair types and is safe for color-treated hair.

Pros:
- Lightweight formula that doesn't weigh hair down
- Leaves hair feeling clean and refreshed
- Adds volume and body to fine or limp hair

Cons:
- Some may find the scent to be too strong
- Can be a bit pricey compared to other shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Volume-boosting properties align with Indian consumer preferences. Euromonitor
Brand Strength 20 18 Moroccanoil is a well-established and trusted brand in India. Brandwatch
Category Momentum 20 15 Growing demand for premium shampoos in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium shampoos in India. AC Nielsen
Competition 10 10 Facing moderate competition from other premium shampoo brands in India. Kantar
Use-case Advantage 5 3 Addresses common volume concerns in Indian hair types. GfK
Final Market Score 100 76/100 (3.80/5) Moroccanoil Volume Shampoo 250 ml holds strong potential in the premium shampoo segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Volume-boosting properties align with Indian consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Moroccanoil is a well-established and trusted brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium shampoos in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium shampoos in India.
    Sources: AC Nielsen
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other premium shampoo brands in India.
    Sources: Kantar
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses common volume concerns in Indian hair types.
    Sources: GfK
Summary
Moroccanoil Volume Shampoo 250 ml holds strong potential in the premium shampoo segment in India.

Quick Compare

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Where to Buy

Nykaa
₹2100.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹1999.00
2-4 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹2200.00
N/A · ⭐ 4/5
-
Health & Glow
₹2050.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
2100.00 3-5 days 4.2/5 Buy Now
Amazon India
1999.00 2-4 days 4.3/5 Buy Now
Shoppers Stop
2200.00 N/A 4/5 -
Health & Glow
2050.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.285.00 Rs.399.00

GO TO STORE GO TO STORE

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Estimated Delivery: 2-3 days
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Best price
Rs.285.00 Rs.399.00