Matrix Opti Care Professional Shampoo for Salon Smooth Straight Hair Control Frizzy Hair for up to 4 Days With Shea Butter No Added Parabens 350 ml

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Matrix Opti Care Professional Shampoo for Salon Smooth Straight Hair Control Frizzy Hair for up to 4 Days With Shea Butter No Added Parabens 350 ml
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get salon-smooth, straight hair with Matrix Opti Care Professional Shampoo
  • Control frizz and keep hair sleek and shiny for up to 4 days
  • Nourish and moisturize your hair with shea butter, no added parabens
  • Ideal for all hair types, daily use for best results, manage unruly hair

Market-Based Score (India)

66/100 (3.30/5)
Decent
Matrix Opti Care Professional Shampoo is well-positioned in the Indian market due to its brand strength, competitive pricing, and effective frizz control features.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 6,018
Total / Avg 4.30★ 6,018
Consensus: 4.30★ from 6,018 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effectively controls frizz for up to 4 days
  • Contains shea butter for added nourishment
  • No added parabens for a safer formula

⚠️ What to Watch

  • Some users may find the scent too strong
  • Not suitable for all hair types
  • Could be more moisturizing for dry hair
Rs.831.00 Rs.1,699.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Matrix Opti.Care Professional Shampoo
Volume 350 ml
Key Ingredient Shea Butter
Frizz Control Duration Up to 4 Days
Paraben Free Yes
Suitable For All Hair Types
Pros Controls frizz, Soft and smooth hair, Long-lasting straightness
Cons Strong scent, May be heavy for fine hair
Details

Matrix Opti Care Professional Shampoo for Salon Smooth Straight Hair Control Frizzy Hair for up to 4 Days With Shea Butter No Added Parabens 350 ml

Matrix Opti.Care Professional Shampoo is specifically designed to provide salon-like smooth and straight hair right at home. With the unique formula, this shampoo helps control frizz for up to 4 days, giving you sleek and manageable hair.

Key Features: - Infused with Shea Butter for added nourishment and moisture - Formulated without any added parabens - Suitable for all hair types - Provides long-lasting smoothness and shine

For those who struggle with frizzy and unruly hair, this shampoo is perfect for achieving a straight and sleek look without the need for constant styling. Whether you have curly, wavy, or straight hair, this product can help you achieve the salon look you desire.

Pros: - Controls frizz and flyaways effectively - Leaves hair feeling soft and smooth - Helps maintain straight hair for several days - Nourishing formula with Shea Butter

Cons: - Some users may find the scent too strong - May be too heavy for those with fine hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Addresses key consumer needs like frizz control and smooth straight hair GfK, Nielsen
Brand Strength 20 10 Matrix is a well-known brand in the Indian hair care market Brandwatch, Kantar
Category Momentum 20 15 Growing demand for salon-quality hair care products in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar salon-quality shampoos in India IRI, Retail360
Competition 10 8 Facing competition from other salon-quality shampoos with similar claims in India Euromonitor, Mintel
Use-case Advantage 5 5 Provides long-lasting frizz control for up to 4 days, appealing to busy consumers Kline, IRI
Final Market Score 100 66/100 (3.30/5) Matrix Opti Care Professional Shampoo is well-positioned in the Indian market due to its brand strength, competitive pricing, and effective frizz control features.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Addresses key consumer needs like frizz control and smooth straight hair
    Sources: GfK, Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Matrix is a well-known brand in the Indian hair care market
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for salon-quality hair care products in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar salon-quality shampoos in India
    Sources: IRI, Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other salon-quality shampoos with similar claims in India
    Sources: Euromonitor, Mintel
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides long-lasting frizz control for up to 4 days, appealing to busy consumers
    Sources: Kline, IRI
Summary
Matrix Opti Care Professional Shampoo is well-positioned in the Indian market due to its brand strength, competitive pricing, and effective frizz control features.

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Where to Buy

Nykaa
₹575.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹599.00
2-4 days · ⭐ 4.3/5
Buy
Sephora India
₹650.00
N/A · ⭐ 4.4/5
-
Health & Glow
₹580.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
575.00 3-5 days 4.2/5 Buy Now
Amazon India
599.00 2-4 days 4.3/5 Buy Now
Sephora India
650.00 N/A 4.4/5 -
Health & Glow
580.00 N/A 4.1/5 -

Price Comparison

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Rs.831.00 Rs.1,699.00

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