it s a 10 HAIRCARE MIRACLE LEAVE IN PLUS KERATIN 120ML

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it s a 10 HAIRCARE MIRACLE LEAVE IN PLUS KERATIN 120ML
Smart Rank ⓘ 82/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthens and protects damaged hair with keratin infusion
  • Nourishes hair for improved health and appearance
  • Hydrates and adds shine without weighing hair down
  • Ideal for all hair types seeking professional-level treatment

Market-Based Score (India)

76/100 (3.80/5)
Good value
Highly competitive product with strong brand recognition and effective keratin treatment for Indian consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 2,168
Total / Avg 4.60★ 2,168
Consensus: 4.60★ from 2,168 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in detangling hair
  • Adds shine and softness to hair
  • Helps in reducing frizz

⚠️ What to Watch

  • Strong scent that some may find overpowering
  • Can leave hair feeling greasy if too much is applied
  • May not work well for all hair types
Rs.1,547.00 Rs.2,786.00
Best price from Amazon.in Amazon.in
Key Features
Category Haircare
Product Type Leave-In Treatment
Key Ingredients Keratin
Benefits Repairs and strengthens hair
Appearance Shiny and smooth
Usage Easy to use
Suitability All hair types
Pros Improves hair health
Cons May be heavy for fine hair
Details

it s a 10 HAIRCARE MIRACLE LEAVE IN PLUS KERATIN 120ML



This leave-in hair treatment by It's a 10 is a miracle product for improving the health and appearance of your hair. Enriched with keratin, this formula helps to repair and strengthen damaged hair, leaving it looking shiny, smooth, and healthy.

Key Features: - Contains keratin to repair and strengthen hair - Leaves hair looking shiny and smooth - Helps to improve overall hair health - Easy to use leave-in formula

For whom: This product is perfect for anyone with damaged or dry hair looking to improve its overall health and appearance. It is suitable for all hair types and textures.

Pros: - Helps repair and strengthen hair - Leaves hair looking shiny and healthy - Easy to use leave-in formula

Cons: - May be too heavy for very fine hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High-quality keratin treatment aligns with Indian consumers' preference for effective haircare solutions. Vogue India
Brand Strength 20 18 Strong brand reputation and recognition in the haircare industry. Brand Equity
Category Momentum 20 15 Growing demand for premium haircare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar professional hair treatments in the market. Beauty Bulletin
Competition 10 8 Facing moderate competition from established and emerging haircare brands offering similar keratin-based treatments. Elle India
Use-case Advantage 5 5 Addresses common hair damage issues faced by Indian consumers, offering a comprehensive solution. Femina
Final Market Score 100 76/100 (3.80/5) Highly competitive product with strong brand recognition and effective keratin treatment for Indian consumers.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High-quality keratin treatment aligns with Indian consumers' preference for effective haircare solutions.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and recognition in the haircare industry.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium haircare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar professional hair treatments in the market.
    Sources: Beauty Bulletin
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging haircare brands offering similar keratin-based treatments.
    Sources: Elle India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common hair damage issues faced by Indian consumers, offering a comprehensive solution.
    Sources: Femina
Summary
Highly competitive product with strong brand recognition and effective keratin treatment for Indian consumers.

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Where to Buy

Nykaa
₹1750.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹1699.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹1799.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹1850.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1750.00 2-4 days 4.2/5 Buy Now
Flipkart
1699.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
1799.00 N/A 4.3/5 -
Health & Glow
1850.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.1,547.00 Rs.2,786.00

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Rs.1,547.00 Rs.2,786.00