WOW Coconut Avocado Oil No Parabens Sulphate Hair Conditioner 300mL

WOW Coconut Avocado Oil No Parabens Sulphate Hair Conditioner 300mL

This WOW Coconut & Avocado Oil Hair Conditioner is a natural conditioner that is free from parabens and sulphates. It is enriched with the goodness of coconut and avocado oil to nourish and repair damaged hair.

Key Features:
- Made with 100% pure cold-pressed coconut and avocado oils
- Free from parabens, sulphates, silicones, and mineral oil
- Helps to nourish and repair damaged hair
- Leaves hair feeling soft, smooth, and manageable

For whom:
This conditioner is suitable for all hair types, especially those with dry, damaged, or frizzy hair. It is perfect for anyone looking to restore their hair's natural shine and vitality.

Pros:
- Deeply nourishing formula
- Helps to repair and strengthen hair
- Leaves hair feeling soft and smooth

Cons:
- Some users may find the scent too strong
- May not be suitable for those with sensitive scalp issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and avocado oil blend aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	WOW brand well-established and trusted in Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing moderate competition from other natural hair conditioners in the market.	Nielsen
Use-case Advantage	5	5	Addresses the need for a nourishing conditioner for dry and damaged hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position WOW Coconut Avocado Oil Conditioner well in the growing natural hair care segment in India.