SHEA MOISTURE Coconut Hibiscus Curl Shine Oily Conditioner 13 Oz 1 Count

SHEA MOISTURE Coconut Hibiscus Curl Shine Oily Conditioner 13 Oz 1 Count

This product is a hydrating conditioner specifically designed for curly hair. It is infused with coconut oil and hibiscus extract to nourish and strengthen curls, leaving them shiny and defined.

Key Features:
- Made with natural and certified organic ingredients
- Formulated to combat frizz and enhance curl definition
- Lightweight formula that won't weigh down curls

For those with curly hair looking to enhance their natural texture and add shine, this conditioner is perfect. It is ideal for those with oily-prone hair as it is lightweight and won't leave behind a heavy residue.

Pros:
- Deeply hydrates and nourishes curls
- Helps to detangle and improve manageability

Cons:
- Some may find the scent too strong
- Not suitable for those with fine or straight hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for oily hair, popular concern in Indian market.	Vogue India
Brand Strength	20	18	Well-established brand with positive reputation in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	8	Facing competition from both local and international brands in India.	Business Standard
Use-case Advantage	5	5	Addresses specific needs of curly hair in Indian climate.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural conditioner for Indian market, facing competitive landscape.

Factor	Rating (out of 5)	Notes
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