Dove Hair fall Rescue 1 min Conditioner with Bio Protein Care and Amino Protein for weak and breakage prone hair 335ml for upto 72 hours of effortlessly detangled stronger hair

Dove Hair fall Rescue 1 min Conditioner with Bio Protein Care and Amino Protein for weak and breakage prone hair 335ml for upto 72 hours of effortlessly detangled stronger hair

Key Features: - Formulated with Bio-Protein Care and Amino Protein to help strengthen weak and breakage prone hair - Provides up to 72 hours of effortlessly detangled, stronger hair - 1-minute conditioning treatment for quick and easy use - Suitable for all hair types

For whom: - This conditioner is perfect for anyone with weak and breakage prone hair who wants to strengthen and detangle their hair quickly and effectively.

Pros: - Helps to reduce hair fall and breakage - Provides long-lasting strength and detangling - Quick and easy to use - Suitable for all hair types

Cons: - May not provide intense hydration for very dry hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bio Protein Care and Amino Protein cater to current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Dove is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established hair care brands offering similar products.	Beauty Insider
Use-case Advantage	5	5	Addresses the specific need for strengthening weak and breakage-prone hair.	Vogue
Final Market Score	100	66/100 (3.30/5)	Dove Hair Fall Rescue 1-Minute Conditioner is well-positioned in the Indian market with its effective formula and competitive pricing.

Factor	Rating (out of 5)	Notes
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