SP LuxeOil Keratin Protect Shampoo 200 ml Cleanses Nourishes

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SP LuxeOil Keratin Protect Shampoo 200 ml Cleanses Nourishes
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthens and nourishes hair with keratin and essential oils
  • Cleanses hair while providing moisture and strength
  • Leaves hair feeling soft, silky, repaired, and protected
  • Luxurious formula with amazing scent; ideal for dry or damaged hair

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned premium shampoo with strong brand and feature fit in growing Indian market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,165
Total / Avg 4.20★ 2,165
Consensus: 4.20★ from 2,165 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effectively cleanses hair without stripping moisture
  • Leaves hair feeling soft and nourished
  • Pleasant fragrance that lingers after use

⚠️ What to Watch

  • May not suit all hair types, particularly oily hair
  • Some users report it can be drying with prolonged use
  • Higher price point compared to similar products
Rs.275.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name SP LuxeOil Keratin Protect Shampoo
Volume 200 ml
Price 1800.00
Key Ingredients Keratin, Essential Oils
Benefits Cleanses, Nourishes, Strengthens, Moisturizes
Suitable For Dry, Damaged, Color-Treated Hair
Pros Soft and Silky Hair, Repairs Damage, Luxurious Formula
Cons Higher Price, Not for Very Oily Hair
Details

SP LuxeOil Keratin Protect Shampoo 200 ml Cleanses Nourishes

This SP LuxeOil Keratin Protect Shampoo is a luxurious formula designed to cleanse and nourish your hair. It is enriched with keratin and essential oils to provide strength and moisture to your strands.

Key Features:
- Contains keratin and essential oils
- Cleanses and nourishes hair
- Provides strength and moisture

For whom:
This shampoo is suitable for individuals looking to strengthen and nourish their hair. It is especially beneficial for those with dry, damaged, or color-treated hair.

Pros:
- Leaves hair feeling soft and silky
- Helps to repair and protect hair from damage
- Luxurious formula that smells amazing

Cons:
- Some may find the price to be on the higher side
- May not be suitable for those with very oily hair

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative keratin protection formula aligns with current consumer preferences Euromonitor
Brand Strength 20 10 Strong brand recognition and trust in the hair care segment Brand Equity
Category Momentum 20 15 Growing demand for premium hair care products in Indian market Mintel
Price Positioning 20 10 Competitively priced for a premium product, appealing to mid-high income consumers AC Nielsen
Competition 10 6 Facing moderate competition from established and emerging premium shampoo brands IRI
Use-case Advantage 5 5 Effective cleansing and nourishing properties cater to diverse hair care needs Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned premium shampoo with strong brand and feature fit in growing Indian market
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Innovative keratin protection formula aligns with current consumer preferences
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Strong brand recognition and trust in the hair care segment
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a premium product, appealing to mid-high income consumers
    Sources: AC Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and emerging premium shampoo brands
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Effective cleansing and nourishing properties cater to diverse hair care needs
    Sources: Kantar
Summary
Well-positioned premium shampoo with strong brand and feature fit in growing Indian market

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Price Comparison

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Amazon.in More Detail

Rs.275.00 Rs.299.00

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Estimated Delivery: 2-3 days
In Stock COD

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Rs.275.00 Rs.299.00