Himalaya Pure Expression Kajal Black Matte Finish 0 30g

0 reviews
Smart Rank ⓘ 76/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Intense black color for defining eyes and creating a bold look
  • Long-lasting formula ensures your eyes stay defined all day
  • Matte finish that looks great on all skin tones
  • Easy to apply kajal perfect for enhancing eyes and creating a dramatic look

Market-Based Score (India)

76/100 (3.80/5)
Good value
Himalaya Pure Expression Kajal offers a strong value proposition in the competitive Indian kajal market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 2,695
Total / Avg 3.80★ 2,695
Consensus: 3.80★ from 2,695 total reviews
Rs.175.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal
Finish Matte
Weight 0.30g
Ingredients Natural
Chemical Free Yes
Long-lasting Yes
Daily Wear Yes
Details

Himalaya Pure Expression Kajal Black Matte Finish 0 30g

The Himalaya Pure Expression Kajal in Black is a high-quality kajal that provides a matte finish for long-lasting wear. It is made with natural ingredients and does not contain harmful chemicals, making it safe for everyday use.

Key Features:
- Matte finish for a natural look
- Long-lasting formula
- Made with natural ingredients
- Free from harmful chemicals

This kajal is suitable for anyone looking for a reliable and safe eye makeup option. It is perfect for daily wear, as it is easy to apply and stays in place throughout the day. Whether you are a makeup enthusiast or just want to enhance your natural beauty, this kajal is a great choice.

Pros:
- Matte finish for a sophisticated look
- Long-lasting formula for all-day wear
- Made with natural ingredients for safe use

Cons:
- Some users may prefer a more intense black color
- May need to be reapplied throughout the day for a bolder look

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matte finish and 0.3g size align well with current consumer preferences in India. Retail Today
Brand Strength 20 18 Himalaya is a well-established and trusted brand in India. Brand Equity
Category Momentum 20 15 Growing demand for traditional eye makeup products in Indian market. Mintel
Price Positioning 20 14 Competitively priced compared to similar products in the market. Business Standard
Competition 10 6 Facing competition from both traditional and international brands in the kajal segment. Economic Times
Use-case Advantage 5 3 Versatile product suitable for everyday wear and special occasions. Vogue
Final Market Score 100 76/100 (3.80/5) Himalaya Pure Expression Kajal offers a strong value proposition in the competitive Indian kajal market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matte finish and 0.3g size align well with current consumer preferences in India.
    Sources: Retail Today
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Himalaya is a well-established and trusted brand in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional eye makeup products in Indian market.
    Sources: Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Standard
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both traditional and international brands in the kajal segment.
    Sources: Economic Times
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile product suitable for everyday wear and special occasions.
    Sources: Vogue
Summary
Himalaya Pure Expression Kajal offers a strong value proposition in the competitive Indian kajal market.

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Where to Buy

Nykaa
₹135.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹120.00
2-3 days · ⭐ 4.0/5
Buy
Health & Glow
₹130.00
N/A · ⭐ 4.3/5
-
NewU
₹125.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
135.00 2-4 days 4.2/5 Buy Now
Amazon India
120.00 2-3 days 4.0/5 Buy Now
Health & Glow
130.00 N/A 4.3/5 -
NewU
125.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.175.00 Rs.199.00

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Best price
Rs.175.00 Rs.199.00