Clairol Temporary Root Touch Up Concealing Powder Dark Brown
Smart Rank ⓘ
81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Convenient solution for covering roots between colorings or touch-up appointments
- Water-resistant and sweat-resistant for long-lasting coverage
- Ideal for dark brown hair to cover roots or gray strands between salon visits
- Easy to use, mess-free, and budget-friendly for quick root touch-ups
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and product fit with growing demand, but faces price competition
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 4,671 |
Total / Avg | 4.40★ | 4,671 |
Consensus:
4.40★ from 4,671 total reviews
Key Features
Category | Hair Care |
---|---|
Color | Dark Brown |
Application | Sponge Applicator |
Formula | Water-Resistant |
Coverage | Temporary |
Usage | On-the-Go Touch-Ups |
Pros | Easy to use, Blendable, Long-lasting |
Cons | Shade may vary, May rub off if not set |
Details
Clairol Temporary Root Touch Up Concealing Powder Dark Brown
The Clairol Temporary Root Touch-Up Concealing Powder in Dark Brown is a quick and easy solution for covering up roots between salon visits. It comes in a compact packaging that is perfect for on-the-go touch-ups.Key features of this product include its easy-to-use sponge applicator, its water-resistant formula that stays put until your next shampoo, and its blendable dark brown shade that matches most dark brown hair colors seamlessly.
This product is ideal for anyone with dark brown hair looking to cover up gray roots or new growth. It is perfect for those who want a temporary and quick fix to blend their roots seamlessly until their next hair color appointment.
Pros: The easy-to-use sponge applicator makes it convenient to touch up roots anywhere, and the blendable formula ensures a seamless finish. The water-resistant formula also ensures long-lasting coverage until your next shampoo.
Cons: Some users may find the shade to be slightly off from their natural hair color, so it's important to test before use. Additionally, the product may rub off on clothing or bedding if not set properly with hairspray.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Dark Brown shade matches well with Indian consumer preferences for hair color | Euromonitor |
Brand Strength | 20 | 18 | Clairol is a well-known brand with a strong reputation in hair care | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for temporary root touch-up solutions in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market | Retail360 |
Competition | 10 | 8 | Facing competition from other temporary root touch-up products in the market | Nielsen |
Use-case Advantage | 5 | 5 | Convenient solution for covering gray roots between salon visits | BeautyInsider |
Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and product fit with growing demand, but faces price competition |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Dark Brown shade matches well with Indian consumer preferences for hair colorSources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Clairol is a well-known brand with a strong reputation in hair careSources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for temporary root touch-up solutions in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the marketSources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other temporary root touch-up products in the marketSources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient solution for covering gray roots between salon visitsSources: BeautyInsider
Summary
Strong brand and product fit with growing demand, but faces price competition
Quick Compare

Rs.2,500.00
⭐ Reviews Summary
✅ What Users Love
- Easy to apply
- Blends well with hair
- Natural-looking color
⚠️ What to Watch
- May rub off easily
- Limited shade range
- Not long-lasting

Rs.849.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula up to 16 hours
- High-shine finish
- Enriched with Vitamin E and Aloe
⚠️ What to Watch
- May feel sticky on the lips
- Some users experienced transfer issues
- Limited color range

Rs.192.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing dandruff
- Refreshing lemon scent
- Convenient size for travel
⚠️ What to Watch
- Can be drying for some hair types
- May require frequent use for best results
- Price is relatively high compared to other shampoos
Where to Buy
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