Indus Valley Bio Organic 100 Herbal Indigo Powder for Natural Hair Coloring Organic Indigo Powder Protects Hair from Damage 100 gm

Indus Valley Bio Organic 100 Herbal Indigo Powder for Natural Hair Coloring Organic Indigo Powder Protects Hair from Damage 100 gm

Indus Valley Bio Organic Indigo Powder is a natural hair coloring product made from 100% herbal ingredients. It is free from harmful chemicals like ammonia, PPD, and metallic salts, making it safe for use on hair.

Key Features:
1. 100% Herbal Indigo Powder
2. Protects Hair from Damage
3. Safe and Gentle on Scalp
4. Long-lasting Color

For whom:
This Indigo Powder is suitable for individuals looking for a natural and organic hair coloring solution. It is ideal for those with sensitive scalps or allergies to synthetic hair dyes.

Pros:
- Free from harmful chemicals
- Adds shine and volume to hair
- Can be mixed with henna for different shades

Cons:
- Requires more time for application compared to chemical hair dyes
- Color may vary depending on individual's hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% herbal indigo powder for natural hair coloring.	IndiaRetailing
Brand Strength	20	18	Established reputation for quality and organic ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair coloring products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair coloring products.	Euromonitor
Competition	10	8	Facing competition from other established herbal hair coloring brands.	RetailToday
Use-case Advantage	5	5	Provides hair protection from damage during coloring process.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and growing demand in the natural hair coloring segment.

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