Khadi Omorose Indigo Leaf Powder For Hair 100 Grams Pack of 1

Khadi Omorose Indigo Leaf Powder For Hair 100 Grams Pack of 1

About Product: Khadi Omorose Indigo Leaf Powder is a natural hair dye made from pure indigo leaves. It is free from chemicals and additives, making it a safe option for coloring hair. Key Features: - Made from pure indigo leaves - Chemical-free and safe for hair - Gives a natural black color to hair - Can be used for both men and women - Comes in a pack of 100 grams For whom: This product is suitable for anyone looking for a natural and chemical-free alternative to hair dye. It is especially beneficial for those with sensitive scalp or allergic reactions to traditional hair dyes. Pros: - Natural and safe ingredients - Gives a rich black color to hair - Easy to use and apply - Can be used for all hair types Cons: - The color may vary depending on individual hair type - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Indigo leaf powder aligns with rising preference for chemical-free hair dyes.	Euromonitor
Brand Strength	20	10	Khadi brand well-established in India with strong consumer trust.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna products in the market.	Retail360
Competition	10	6	Facing competition from other established henna brands in India.	Business Today
Use-case Advantage	5	5	Ease of application and long-lasting color payoff for users.	Vogue
Final Market Score	100	66/100 (3.30/5)	Khadi Omorose Indigo Leaf Powder offers a competitive natural hair dye option in the Indian market.

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