Britannia Nice Time - Crunchy Delight 143g
Smart Rank ⓘ
81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Delicious buttery flavor loved by many consumers
- Convenient pack size perfect for on-the-go snacking
- Crispy texture adds enjoyable crunch to each bite
- Great for kids' lunchboxes, office snacks, or tea/coffee pairing
Market-Based Score (India)
76/100 (3.80/5)
Good value Britannia Nice Time biscuits offer a strong value proposition in the competitive Indian Snacks & Sweets market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 7,272 |
Total / Avg | 4.40★ | 7,272 |
Consensus:
4.40★ from 7,272 total reviews
Key Features
Category | Snack |
---|---|
Weight | 143g or 150g |
Flavor | Butter |
Texture | Crispy |
Pack Size | Convenient |
Pros | Delicious buttery flavor |
Cons | May contain allergens |
Usage | Great for lunchboxes, office snacks, or tea/coffee |
Details
Britannia Nice Time is a popular biscuit snack that comes in a convenient pack size of either 143g or 150g. The biscuits are crispy and have a delicious buttery flavor that makes them a favorite among many consumers.
Key Features:
- Crispy biscuit snack
- Butter flavor
- Convenient pack size
For whom:
Britannia Nice Time biscuits are perfect for anyone looking for a tasty and convenient snack. They are great for kids' lunchboxes, office snacks, or just to enjoy with a cup of tea or coffee.
Pros:
- Delicious buttery flavor
- Convenient pack size
- Crispy texture
Cons:
- May contain allergens such as wheat and dairy
- Some may find the biscuits too sweet
Key Features:
- Crispy biscuit snack
- Butter flavor
- Convenient pack size
For whom:
Britannia Nice Time biscuits are perfect for anyone looking for a tasty and convenient snack. They are great for kids' lunchboxes, office snacks, or just to enjoy with a cup of tea or coffee.
Pros:
- Delicious buttery flavor
- Convenient pack size
- Crispy texture
Cons:
- May contain allergens such as wheat and dairy
- Some may find the biscuits too sweet
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Variety in pack sizes caters to different consumer needs | Mint |
Brand Strength | 20 | 18 | Britannia is a well-established and trusted brand in India | Kantar |
Category Momentum | 20 | 15 | Strong growth in Snacks & Sweets segment in Indian market | IDC |
Price Positioning | 20 | 10 | Competitively priced for the value offered | ET Retail |
Competition | 10 | 8 | Facing moderate competition from local and international snack brands | Business Standard |
Use-case Advantage | 5 | 5 | Ideal for tea time snacking occasions | Hindu Business Line |
Final Market Score | 100 | 76/100 (3.80/5) | Britannia Nice Time biscuits offer a strong value proposition in the competitive Indian Snacks & Sweets market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Variety in pack sizes caters to different consumer needsSources: Mint -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Britannia is a well-established and trusted brand in IndiaSources: Kantar -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Strong growth in Snacks & Sweets segment in Indian marketSources: IDC -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for the value offeredSources: ET Retail -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from local and international snack brandsSources: Business Standard -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Ideal for tea time snacking occasionsSources: Hindu Business Line
Summary
Britannia Nice Time biscuits offer a strong value proposition in the competitive Indian Snacks & Sweets market.
Quick Compare

Rs.25.00
⭐ Reviews Summary
✅ What Users Love
- Delicious taste with a perfect balance of sweetness.
- Convenient packaging for on-the-go snacking.
- Crispy texture that appeals to a wide range of consumers.
⚠️ What to Watch
- Some buyers report inconsistent quality between batches.
- Higher price point compared to similar products.
- Limited availability in certain regions.

Rs.27.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and quick to prepare
- Good taste and flavor
- Value for money
⚠️ What to Watch
- Small portion size
- Some users found it too salty
- Limited variety in flavors

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- High in Omega-3 fatty acids
- Rich in dietary fiber
- Non-GMO and healthy snack option
⚠️ What to Watch
- Can have a gritty texture when consumed raw
- May require soaking for better digestion
- Some users find the price a bit high

Rs.320.00
⭐ Reviews Summary
✅ What Users Love
- Crispy texture and great crunchiness
- Authentic taste with a perfect blend of spices
- Convenient packaging for easy storage
⚠️ What to Watch
- Some customers find it too salty
- Occasional issues with freshness in certain batches
- Price considered high compared to local alternatives
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Britannia Nice Time, 143g or 150g, Brown (Weight May Vary) Estimated Delivery: 2-3 days
In Stock
|
Rs.25.00 Rs.25.00 COD
|
GO TO STORE GO TO STORE |
Britannia Nice Time, 143g or 150g, Brown (Weight May Vary) Estimated Delivery: 2-3 days
In Stock
COD
|