Britannia Gold Biscuits 190g

0 reviews

Smart Rank ⓘ 81/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Convenient portion control with 5 individual packs for on-the-go snacking
Light and crispy texture makes for a satisfying snack option
Nutrient-enriched biscuits provide a guilt-free snacking experience
Ideal for all age groups looking for a tasty and wholesome snack

Market-Based Score (India)

76/100 (3.80/5)

Good value

Britannia Marie Gold Biscuits well-positioned in growing snacks market

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	18,380
Total / Avg	4.40★	18,380

Consensus: 4.40★ from 18,380 total reviews

Rs.150.00 Rs.150.00

Best price from

Amazon.in

Details

Key Features: - Made with the goodness of wheat and enriched with essential nutrients - Crispy and light biscuits perfect for snacking or with tea - Each pack contains 5 individual packs for convenient portion control

For whom: - Ideal for individuals looking for a tasty and wholesome snack option - Perfect for those who enjoy dunking biscuits in their tea or coffee - Suitable for all age groups

Pros: - Convenient individual packs for on-the-go snacking - Light and crispy texture that is satisfying to eat - Nutrient-enriched biscuits for a guilt-free snack

Cons: - May not be suitable for those with wheat allergies - Some may find the biscuits too plain in taste without any added flavors

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Extra 20g adds value and aligns with consumer preferences	Business Standard, Hindu Business Line
Brand Strength	20	18	Britannia is a trusted brand with high brand recall	Brand Equity, Forbes
Category Momentum	20	15	Strong growth in snacks & sweets segment in India	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, Moneycontrol
Competition	10	8	Facing competition from local and international biscuit brands	Livemint, Business Standard
Use-case Advantage	5	5	Convenient pack size for individual consumption or sharing	CNBC, Business Insider
Final Market Score	100	76/100 (3.80/5)	Britannia Marie Gold Biscuits well-positioned in growing snacks market

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Extra 20g adds value and aligns with consumer preferences

Sources: Business Standard, Hindu Business Line
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Britannia is a trusted brand with high brand recall

Sources: Brand Equity, Forbes
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Strong growth in snacks & sweets segment in India

Sources: Mint, ET
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Business Today, Moneycontrol
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from local and international biscuit brands

Sources: Livemint, Business Standard
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient pack size for individual consumption or sharing

Sources: CNBC, Business Insider

Summary

Britannia Marie Gold Biscuits well-positioned in growing snacks market

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Britannia Marie Gold Biscuits, 5 N x (190g+20g EXTRA)=1.05kg Estimated Delivery: 2-3 days In Stock	Rs.150.00 Rs.150.00 COD	GO TO STORE GO TO STORE
Britannia Marie Gold Biscuits, 5 N x (190g+20g EXTRA)=1.05kg Estimated Delivery: 2-3 days In Stock COD