Lays Creamy Crunch 48g

0 reviews
Smart Rank ⓘ 75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the classic American Style Cream & Onion flavor in each crunchy chip
  • Perfect for snacking on the go or sharing with friends and family
  • Convenient 48 gram size is ideal for satisfying your cravings anytime
  • Indulge in a tasty and satisfying snack at an affordable price point

Market-Based Score (India)

66/100 (3.30/5)
Decent
Lay's Potato Chips 48g Cream & Onion: Well-positioned in growing Indian snacks market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 38,822
Total / Avg 4.40★ 38,822
Consensus: 4.40★ from 38,822 total reviews
Rs.20.00 Rs.30.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Cream & Onion flavor aligns with popular taste preferences in India for savory snacks. Hindustan Times, India Today
Brand Strength 20 15 Lay's is a well-established and trusted brand in India. Business Standard, The Economic Times
Category Momentum 20 10 Strong growth in the snacks & sweets category in the Indian market. Mint, ET Retail
Price Positioning 20 10 Competitively priced compared to similar products in the market. Livemint, Business Insider
Competition 10 6 Facing competition from local and international snack brands offering similar products. CNBCTV18, Financial Express
Use-case Advantage 5 5 Convenient snack option for on-the-go consumption or leisure time. The Hindu
Final Market Score 100 66/100 (3.30/5) Lay's Potato Chips 48g Cream & Onion: Well-positioned in growing Indian snacks market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Cream & Onion flavor aligns with popular taste preferences in India for savory snacks.
    Sources: Hindustan Times, India Today
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Lay's is a well-established and trusted brand in India.
    Sources: Business Standard, The Economic Times
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Strong growth in the snacks & sweets category in the Indian market.
    Sources: Mint, ET Retail
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Livemint, Business Insider
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and international snack brands offering similar products.
    Sources: CNBCTV18, Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient snack option for on-the-go consumption or leisure time.
    Sources: The Hindu
Summary
Lay's Potato Chips 48g Cream & Onion: Well-positioned in growing Indian snacks market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.20.00 Rs.30.00

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Lay's Potato Chips 48 Gram, American Style Cream & Onion Flavour, Crunchy Chips & Snacks (Weight May Vary)

Estimated Delivery: 2-3 days
In Stock COD

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