Crax Masala Puffs - 82g 82 g

0 reviews

Smart Rank ⓘ 72/100

Based on Market Score (86/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Delicious and crunchy snack made from whole wheat flour for a flavorful treat
Seasoned with a blend of spicy masalas to satisfy those who enjoy bold flavors
Light and airy texture makes it a convenient snack for on-the-go enjoyment
Perfect for adults and kids looking for a tasty and convenient snacking option

Market-Based Score (India)

86/100 (4.30/5)

Excellent

Crax Masala Natkhat Wheat Puff Crisps offers a compelling snack option in a competitive market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	67
Total / Avg	4.20★	67

Consensus: 4.20★ from 67 total reviews

Rs.39.00 Rs.60.00

Best price from

Amazon.in

Details

About Product: Crax Masala Natkhat Wheat Puff Crisps are a delicious and crunchy snack that is made from whole wheat flour and seasoned with a blend of spicy masalas. These puffs are light and airy, making them perfect for snacking on the go or enjoying as a tasty treat at any time.

Key Features: - Made from whole wheat flour - Seasoned with a blend of spicy masalas - Light and airy texture - Delicious and crunchy snack - Convenient 82g pack size

For whom: Crax Masala Natkhat Wheat Puff Crisps are perfect for anyone who enjoys spicy and flavorful snacks. They are great for adults and kids alike, and are a convenient option for snacking at home, at work, or on the go.

Pros: - Delicious and crunchy - Made from whole wheat flour - Spicy masala seasoning adds flavor - Convenient pack size - Suitable for adults and kids

Cons: - May be too spicy for those who do not like spicy foods

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique flavor profile and convenient packaging size for Indian consumers.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base and strong recall value.	Nielsen
Category Momentum	20	15	Growing demand for innovative snack options in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from local and international snack brands.	IRI
Use-case Advantage	5	4	Versatile snack suitable for various occasions and consumption patterns.	Kantar
Final Market Score	100	86/100 (4.30/5)	Crax Masala Natkhat Wheat Puff Crisps offers a compelling snack option in a competitive market.

Market-Based Score

86/100 (4.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique flavor profile and convenient packaging size for Indian consumers.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with loyal customer base and strong recall value.

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for innovative snack options in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products in the market.

Sources: GfK
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from local and international snack brands.

Sources: IRI
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Versatile snack suitable for various occasions and consumption patterns.

Sources: Kantar

Summary

Crax Masala Natkhat Wheat Puff Crisps offers a compelling snack option in a competitive market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Crax Masala Natkhat Wheat Puff Crisps-82 g Estimated Delivery: 2-3 days In Stock	Rs.39.00 Rs.60.00 COD	GO TO STORE GO TO STORE
Crax Masala Natkhat Wheat Puff Crisps-82 g Estimated Delivery: 2-3 days In Stock COD