Cadbury Bournvita Chocolatey Biscuits 111 6g - New & Improved Cookies

Cadbury Bournvita Biscuits are a delicious snack option that combines the rich chocolatey flavor of Cadbury with the goodness of Bournvita. These biscuits are perfect for enjoying as a quick snack or as a tasty treat with a hot cup of tea or coffee.

Key Features:
- New and improved recipe
- Chocolatey flavor
- Contains the goodness of Bournvita
- Convenient snack option

For whom:
Cadbury Bournvita Biscuits are suitable for individuals of all ages who enjoy chocolate-flavored snacks and appreciate the added nutritional benefits of Bournvita.

Pros:
- Delicious taste
- Convenient and portable snack
- Contains essential vitamins and minerals

Cons:
- May not be suitable for those with allergies to chocolate or specific ingredients in the biscuits
- Contains added sugar and may not be suitable for those watching their sugar intake.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative chocolatey biscuits catering to nutrition-conscious consumers.	TOI, Livemint
Brand Strength	20	18	Cadbury Bournvita is a trusted brand in India.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for healthy snacks in Indian market.	Mint, ET
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Economic Times, Business Today
Competition	10	8	Facing competition from established biscuit brands in the market.	Financial Express, CNBC
Use-case Advantage	5	5	Convenient snack option for on-the-go consumption.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Innovative and competitively priced chocolatey biscuits with strong brand backing.

Factor	Rating (out of 5)	Notes
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