Dove Eventone Antiperspirant Deodorant Body Spray for Women - Long-Lasting Odor Protection, Alcohol & Paraben Free, 150ml

Key Features: - Dove Eventone Deodorant is specially formulated for women to provide long-lasting odour protection. - This antiperspirant body spray is skin-friendly, alcohol-free, and paraben-free. - The 150 ml size is perfect for on-the-go use throughout the day.

For whom: - This deodorant is ideal for women who want to stay fresh and confident all day long. - It is suitable for all skin types, including sensitive skin.

Pros: - Long-lasting odour protection. - Skin-friendly formula. - Alcohol-free and paraben-free.

Cons: - May not be as strong as some other antiperspirants on the market. - Some users may prefer a different scent.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alcohol and paraben-free formula aligns with current consumer preferences.	Euromonitor
Brand Strength	20	18	Dove is a trusted brand with a strong presence in India.	Kantar
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing strong competition from local and international brands.	IRI
Use-case Advantage	5	3	Long-lasting odor protection suitable for Indian climate.	Nielsen
Final Market Score	100	81/100 (4.05/5)	Dove Eventone Antiperspirant Deodorant Body Spray for Women is well-positioned in the growing Indian market for natural deodorants.

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