Britannia Nice Time - Crunchy Delight 143g

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Britannia Nice Time - Crunchy Delight 143g
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Delicious buttery flavor loved by many consumers
  • Convenient pack size perfect for on-the-go snacking
  • Crispy texture adds enjoyable crunch to each bite
  • Great for kids' lunchboxes, office snacks, or tea/coffee pairing

Market-Based Score (India)

76/100 (3.80/5)
Good value
Britannia Nice Time biscuits offer a strong value proposition in the competitive Indian Snacks & Sweets market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 7,272
Total / Avg 4.40★ 7,272
Consensus: 4.40★ from 7,272 total reviews
Rs.25.00 Rs.25.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Weight 143g or 150g
Flavor Butter
Texture Crispy
Pack Size Convenient
Pros Delicious buttery flavor
Cons May contain allergens
Usage Great for lunchboxes, office snacks, or tea/coffee
Details
Britannia Nice Time is a popular biscuit snack that comes in a convenient pack size of either 143g or 150g. The biscuits are crispy and have a delicious buttery flavor that makes them a favorite among many consumers.

Key Features:
- Crispy biscuit snack
- Butter flavor
- Convenient pack size
For whom:
Britannia Nice Time biscuits are perfect for anyone looking for a tasty and convenient snack. They are great for kids' lunchboxes, office snacks, or just to enjoy with a cup of tea or coffee.

Pros:
- Delicious buttery flavor
- Convenient pack size
- Crispy texture
Cons:
- May contain allergens such as wheat and dairy
- Some may find the biscuits too sweet

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Variety in pack sizes caters to different consumer needs Mint
Brand Strength 20 18 Britannia is a well-established and trusted brand in India Kantar
Category Momentum 20 15 Strong growth in Snacks & Sweets segment in Indian market IDC
Price Positioning 20 10 Competitively priced for the value offered ET Retail
Competition 10 8 Facing moderate competition from local and international snack brands Business Standard
Use-case Advantage 5 5 Ideal for tea time snacking occasions Hindu Business Line
Final Market Score 100 76/100 (3.80/5) Britannia Nice Time biscuits offer a strong value proposition in the competitive Indian Snacks & Sweets market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Variety in pack sizes caters to different consumer needs
    Sources: Mint
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Britannia is a well-established and trusted brand in India
    Sources: Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in Snacks & Sweets segment in Indian market
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the value offered
    Sources: ET Retail
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from local and international snack brands
    Sources: Business Standard
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for tea time snacking occasions
    Sources: Hindu Business Line
Summary
Britannia Nice Time biscuits offer a strong value proposition in the competitive Indian Snacks & Sweets market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.25.00 Rs.25.00

 GO TO STORE GO TO STORE

Britannia Nice Time, 143g or 150g, Brown (Weight May Vary)

Estimated Delivery: 2-3 days
In Stock COD

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